BAL invests in sales, support and specification team

BAL says it’s made a significant investment in its sales, support and specification teams to provide what it describes as a greater service provision to tilers, contractors, specifiers and distributors.

The Stoke-on-Trent-based manufacturer has doubled its sales team while additionally creating a new training and technical support team of five and adding to its specification support team.

Joining the BAL team as area sales managers (ASMs) are Lewis Lupton (Northern England and Scottish Borders), Geoff Cavell (East Midlands), Michael Maher (M5/M40 corridor, Beds, Bucks and Herts), Richard Homan (Kent and Sussex) and Andy Oates (London).

Also joining is John Stewart who will act as regional sales manager for Yorkshire while Simon Harding has been promoted to regional sales manager for East Anglia. John and Simon will have additional responsibilities plus managing key accounts.

To accommodate the expanded team, current BAL ASMs have had their areas of responsibility reassigned as follows: John Hunter (Scotland to Central and Northern Scotland), Martin Chappell (M56 corridor to Staffordshire, North West and North Wales), Keiron Birch (Midlands to West Midlands, Central, South and West West), and Nick Harman (London and South East to Hants, Berks and Surrey).

Paul Glover will remain as ASM for the South West.

In addition, BAL has appointed Debi Boulton as head of sales. Debi previously worked as sales and marketing manager for sister brand Dunlop and has been with the business for nearly 20 years.

Commenting on the investment, David Lyman, BAL sales director said: ‘The addition of six new members of the sales team means we can cover more areas of the country and provide a greater of level of support to our customers. This means more face-to-face visits, more trade events and more product training.

‘As part of our investment, our area sales managers will be getting more ‘hands-on’ at trade events and work as a link between our distribution network and their customers including onsite project support and specifications where required.

‘Debi joins having delivered significant sales growth for Dunlop and with a wealth of experience in the industry has the knowledge and skills to deliver for BAL and our partners.’

The new training and technical support team will be led by Dave Rowley, BAL training manager and will assist the area sales managers for larger trade events, training for fixers and contractors and trade counter staff onsite, and technical support on larger projects.

The team will work nationwide as and when called on – working closely with BAL’s technical advisory and specification service (TAS).

‘Training and technical support continues to be at the forefront of what we stand for as the market-leader for full tiling solutions,’ added David.

‘Having a dedicated team means we can provide additional support for fixers, contractors and distributors – including the option to deliver more practical and bespoke training courses both onsite or at our multi-purpose and high spec innovation and technology centre.’

Specification support team
BAL has expanded its specification team support with the appointment of Keith Pearce as specification manager for London and the southeast.

Keith has nearly 30 years’ experience in the construction industry, including 26 years at CEMEX, a UK supplier of cement, ready mix concrete, screeds and aggregates.
He held numerous roles including technical manager, training advisor and operations supervisor. Latterly involved in working with architects closely on specifications Keith ‘brings a wealth of technical experience to the role’, says BAL.

In addition, BAL has promoted Stuart Ross to head of specifications. Stuart previously worked as BAL’s technical services advisory supervisor working closely with the specification team over the years on some key projects, with previous experience as business development manager for CPDs and specifications.

Commenting on his and Keith’s appointment, he said: ‘We’re extremely pleased to welcome Keith to the team. Bringing with him a wealth of technical and architectural, solution-based knowledge and experience, Keith is a superb addition to our growing team of experts, complementing our strategic plans for the future of specification at BAL.

‘I’m delighted to be appointed head of specifications. It’s a role which is at the heart of our business. My own passion has always been working closely and responsibly with architects, whether supporting through CPD presentations or providing technical guidance to ensure that they achieve a small but no less important aspect of their design and vision.’

David Lyman, sales and marketing director, added: ‘I’m delighted Stuart has taken up the position as head of specifications and the appointment of Keith as specification manager for the south.

‘Both Stuart and Keith are vastly experienced in specification sales and will greatly enhance our specification capabilities.’
www.bal-adhesives.com