Bostik sponsorship deal with Isthmian Football League
THE Isthmian Football League has been re-branded as The Bostik League in a new two-year deal.
Bostik has a long-standing relationship with grassroots football. This includes its ongoing sponsorship of The Northern Premier League and Southern Football League under its EVO-STIK brand.
Commenting on the deal, Dale Poulton, commercial director of Bostik UK said: ‘We’ve worked hard to get this deal in place. We have a proven relationship with this tier of football and believe it’s the ideal platform to generate awareness for our brands.
‘By working closely with the league, we’re confident the new deal will help us achieve great things for the Bostik brand.’
The League’s three divisions will be known as the Bostik Premier, the Bostik North, and the Bostik South, with the company’s branding being introduced into grounds, shirts, websites and other collateral.
Nick Robinson, chairman of the newly-branded Bostik League concludes: ‘The Isthmian Football League, now in its 112th season, has 72 clubs that rely heavily on the financial support that sponsorship generates, and teaming up with a household name like Bostik is certainly welcome news for everyone involved.’