Weber rewards loyalty scheme ‘is now even better’

LAUNCHED almost a decade ago, the Weber Rewards loyalty scheme for professional tilers has received a what Weber calls well-earned makeover. The company continues, saying a dedicated Weber Rewards website, www.loveweber.co.uk, and Redeem on the Go app, will ensure the campaign remains innovative, unique and dynamic.

Weber Rewards reportedly has over 9,000 members who will benefit from an enhanced website that is said to look good, work faster and have improved functionality. The Weber Rewards catalogue has also reportedly been updated with new additions of rewards ranging from branded clothing, latest electronic equipment, get-away breaks, exclusive Virgin Experience Days and a selection of wine. An at-a-glance points total is displayed and for those members who like to set a ‘treat-goal’ a visual countdown calculator reveals exactly how many bags of Weber products are needed to reach the rewards total.

‘Nine of Weber’s best-selling products, including the new weberjoint premium grout, carry rewards points,’ says Tracey Dempster, marketing director, Saint-Gobain Weber. ‘This improved loyalty scheme is our way of ‘loving you back’ by rewarding customers with more than just great products.’

The Redeem on the Go app, which is available to download free from the App store or Google Play, allows customers to scan the QR codes on Weber Rewards stickers and automatically load points to their account. Improved functionality allows Weber Rewards to be ordered easily straight through the app.

The app features product details of the complete Weber range of adhesives, grouts and preparation products as well as stockist information, trade events, special promotions to win extra points and more. Tilers can reportedly keep up to date with the latest news on Weber Rewards through regular e-mails, social media and blog posts. Extra points can also be earned by referring a friend to the scheme.

Technical support is available from Weber’s advisors who the company says can offer on-site advice at specification stage and during application. The online tool WeberSpec will reportedly generate a free M40 outline specification for tilers and stockists and is free to access. Product demonstrations and problem solving advice is also available, as well as training courses at the Saint-Gobain Technical Academy.
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