Wood flooring demand in China ‘stronger than ever’

THIS year Domotex asia/CHINAFLOOR adds an entire hall to the wood sector, making four out of 15 halls in total to be dedicated to wood, bamboo and other hard floors.

The constant economic growth in China, acceleration of rural and urban construction, fast growth of the real-estate industry, the fast improvement of people’s living standards, as well as the constant heating up of household decoration and support of national industry policies, provide a sound market environment for wood flooring and create huge market demands.

Housing demands brought about by urbanisation, the secondary decoration of houses, the demands in official and commercial places and exploration of the rural market will place significant demands on the market.  

French Timber states that currently the demand for wood flooring in China is twice the supply. Indeed, China's solid wood flooring industry is growing. Taking this into consideration, in 2019 Domotex asia/CHINAFLOOR will make E3 a floor-heating pavilion with the theme of ‘a new standard for solid wood floor heating’, with a scale of 6,000sq m.

Along with international brands such as Camsan, said to be one of the pioneering companies of MDF sector, and Triangulo, a manufacturer of hardwood flooring in South America, E3 will house the most influential domestic brands such as Jinyi Floor, which is a 30-year-old brand with what’s described as a substantial brand history and cultural imprint.

It’s noteworthy that Jinyi Floor cultivates in South America; in fact, it transports South American woods to China and has established a modern high-tech South American wood flooring production base in Shaoxing city.

At Domotex asia/CHINAFLOOR 2019 Jinyi floor will present its latest innovation in geothermal flooring which is believed to represent a turning point in industry development. With the raw materials, obtained from high-altitude Amazon forest, Jinyi Floor is the first company in China to manufacture floor-locking systems.

Jinyi has built eight factories in South America (specifically Brazil, Paraguay, Bolivia, Peru). ‘The strong raw material advantage ensures Jinyi Floor can use the highest quality wood to produce high quality products,’ says the company.

As E1 will house international brands, this year Välinge will bring its innovations in the flooring industry to Domotex asia/CHINAFLOOR. Traditionally, the company invests much in the development of new innovative products and cost-efficient production technologies and is said to have one of the most comprehensive in the flooring industry patent portfolio.

R&D activities take place at its facility in Viken, considered to be the world's most advanced R&D centre related to laminate; wood and wood-powder based flooring technology.

In the 2019 Domotex asia/CHINAFLOOR, it expects to meet up with its existing licensees and find new potential ones.