‘Bright and chaotic designs’

ARC Edition, the commercial carpet brand of Balta, has been responsible for carpeting some of the world’s ‘biggest and best’ casinos, the company says.

With Chromojet printing technology and reportedly high-quality face cloths, Arc Edition says it is one of the only manufacturers in the world capable of delivering such bright and chaotic designs with the durability to withstand round-the-clock use.

Since casinos began springing up in the Nevada desert in the early 20th Century, owners spent plenty of time and money working out how to keep people gambling for longer. Attention soon turned to the interior and it became apparent that it played a huge role in keeping tables busy and slots noisy. More than 100 years later the case is the same, with further research reinforcing pioneers’ earlier findings.

Research has shown an eclectic carpet leads to confusion and with no sense of direction or wayfinding, it also makes exits harder to find. According to research, a busy design on the floor also creates an uncomfortable and confused feeling in the brain, resulting in a weakening of attention and making gamblers less aware of time.

Another theory is these patterned carpets may have a sneaky side too, making it almost impossible to find dropped chips or coins, particularly if colours are carefully selected. Hours later, the brushes of the maintenance teams ‘discover’ these dropped chips and coins and the casino benefits.

Whatever the reasoning, Arc Edition says there’s no doubt, casino carpet is king of far-out pattern and responsible for some of the most interesting designs in commercial carpet.
www.arcedition.com