Bona at Clerkenwell
AS a showroom partner and wood floor specialist, Bona will introduce the Clerkenwell community to its Inspiration wood floor styles, designed to transform the look of tired, existing wood floors or to embellish unfinished new ones. Created by Bona, in collaboration with trend analyst, Cay Bond, each of the 17 looks can be achieved using a combination of Bona’s sanding and brushing methods to reportedly enhance the grain, followed by treatments with the company’s waterborne lacquers, oils and colours. The styles, nordic shimmer, garden atmosphere, Malibu dreams, touch of grace and new modern, include everything from dark, rustic floors to floors with a pale, lacquered finish.
Bona says floor owners are often simply not aware of how an existing wood floor can be transformed, giving a room or space a completely new look and feel. From a sustainability perspective it’s said to make sense too, the old floor has already been manufactured and transported.
A campaign starts on June 1st using social media, print and online advertising to target and inspire floor owners. Contractors will be able to use the pages on Bona’s website to see how the individual looks can be achieved and samples and brochures will also be available for designers, architects and flooring contractors to leave with their clients.
The Timbered Flooring Co team will be hosting the launch of Bona Inspiration at their showroom at 1st Floor, 73 Farringdon Road, during Clerkenwell Design Week.