BONA says it’s time to discover Bona Inspiration, a new floor styling system designed to make a renovated wood floor ‘explode with beauty and character’.
Bona’s new, customised looks range from natural brights to liquorice black and will reportedly help you and your clients avoid the limitations of new, pre-finished wood floors.
Bona is inviting its network of Certified Contractors to inspire their customers with one of the 17 unique looks achieved using the company’s brushing and finishing techniques. ‘They can retain their existing floor but still give a room or their whole home a completely new look and feel,’ says Bona.
‘They’ll like the sustainability perspective too - the old floor has already been manufactured and transported. As wood floor contractors will be aware, most homeowners simply aren’t aware of what can be done to transform the style and colour of an existing wood floor. Bona can help you inspire them and find them a new floor style that’s just right.’
The new wood floor styles have been developed in collaboration with internationally recognised trend analyst, Cay Bond, who has more than 30 years’ experience of trends in fashion, design and interiors.
She said, ‘I think the value of the floor is underestimated. Despite being a major part of our interior environment, floors get very little attention. With a cleverly restored floor, a room and a home can change drastically.
‘Personality and culture can be expressed through the choice of flooring. With a variety of inspirational styles, we want to showcase the possibilities and creative solutions for the right ambience.
‘Nowadays, people apply their personality to their home and interior style. A home showcases your personal identity more than anything else. The floor has an incredibly important role to play in this.’
Patrik Mellnert, product manager at Bona, added, ‘We have developed a concept which can create just the right style and effect on a wood floor using our products and techniques. With the right treatment, you can preserve the soul of the floor while producing a whole new look. With Bona’s extensive product range, and the expertise of our Bona Certified Contractor network, you can make magic from an existing floor in only a few hours.’
The Bona Inspiration concept includes a palette encompassing a range of interior design styles in which the wooden floors play an important role.
Each style comprises various looks for the floor which can be achieved by using a combination of Bona’s sanding and brushing methods, varnishes, oils and paints. The five styles, Nordic Shimmer, Garden Atmosphere, Malibu Dreams, Touch of Grace and New Modern, include everything from dark, rustic floors to floors with a pale, lacquered finish.
A consumer campaign starts on 1 June using Facebook and Instagram, as well as print and online advertising to target and inspire homeowners.
Contractors will be able to use the professional pages at bona.com to see how the individual looks can be achieved – and regional seminars in May will reinforce their knowledge about the Bona system and the commercial benefits of the campaign.
‘Samples and beautiful inspirational brochures will also be available for flooring contractors and interior designers to leave with their clients,’ says Bona.