Forbo Flooring Systems - Vinyl and LVT

FORBO FLOORING SYSTEMS says it’s proud to announce the launch of what it describes as its award-winning Allura Fusion; a luxury vinyl collection (LVT) collection that uses what are described as innovative colouring techniques to create ‘a fresh unique look, with no pattern repeats’.

The trend collection, which was recently decorated with what is described as the prestigious international Red Dot Design Award, features four plank and three tile designs, with every piece of the Allura Fusion range completely unique. No two planks or tiles are the same, resulting in what is claimed to be an organic and truly individual aesthetic.

This is made possible by the manufacturing technique, which combines traditional printing methods with free-flowing, coloured PVC streams to produce the 0.7mm wearlayer. The result, says the company, is a flowing, expressive appearance, which is said to be further heightened by the realistic wood embossing on the plank options.

For example, the White Fused Oak colourway within the plank range features white, grey and transparent streams in the wearlayer, which is said to add an extra dimension to the natural wood embossing and ‘really brings the design to life’, according to the company.

The Black Fused Oak option is said to be characterised by the dominant solid black colour, which is mixed with a grey paste stream to create what the company describes as a playful aesthetic.

Finally, the Green and Purple Colour Fuses deliver a more abstract design in the collection. They are solid coloured planks, with bright colour accent streams that create what is described as a truly striking effect.

Three 50x50 concrete tile designs complete the Allura Fusion collection. Created using one coloured paste stream and a transparent top coat, specifiers can choose from Fused Grigio, which is a light concrete shade; Fused Natural Concrete, a mid-tone option; and Fused Nero Concrete, the darkest shade available.

Janet Lowe, head of marketing UK & Ireland at Forbo Flooring Systems, said: ‘As Allura is one of our most popular floorcoverings, we wanted to bring something completely new to the collection and we certainly think we have achieved this with Allura Fusion.

‘The fluid, organic designs give specifiers the freedom to create truly individual installations, safe in the knowledge that there will be no repetition even in the largest of spaces.’

Allura is said by Forbo to be 100% phthalate-free, Reach-compliant and produced in Europe with low emission levels. The ‘excellent dimensional stability’ ensures safe and hygienic floors, as dirt isn’t trapped in the seams, says the company; and the ‘superior PUR system guarantees long-lasting appearance retention and improves the resistance to stains and scratches’.

‘Choosing Allura means you’re choosing to create better indoor and outdoor environments.’

Allura Fusion is Forbo’s addition to its larger and reportedly more popular Allura collection, which offers stick-down, looselay and click formats to enable installation flexibility.