Gerflor and Coppid Beech Hotel

THERE’S no doubt first impressions count and when it comes to the hospitality and leisure sectors providing a dazzling first encounter for any visitor is key to embedding a positive opinion of the facility.

Flooring as a ‘cast member’ plays a pivotal role in this process. From the welcome at the reception area through to the wider spaces and fitness training rooms the choice of surfaces can have a huge effect on the visitor.

The Creation LVT range from Gerflor has recently scooped accolades in the UK and Europe, winning the coveted 2017 CFJ/CFA Product of The Year category.

‘It’s a beautifully crafted collection of luxury vinyl flooring products that’s been setting the market alight with its innovative designs, textures and suitability for a host of high profile projects,’ says the company.

‘It’s extremely tough and durable, providing the perfect solution for the heaviest commercial footfall. Designed for medium traffic areas for light commercial use is their Creation 55.

The Creation 55 range is a perfect match for moderate traffic areas in commercial environments including offices, hospitality, restaurants, reception areas and boutiques. Creation 55 is available in three installation types including; Dry Back, X’Press and Clic formats.

With a collection of vibrant modern designs, Creation 70 also from Gerflor is a designer’s dream, providing a tough and durable solution and is available in 58 spectacular designs. The sophisticated Creation 70 range is suitable for heavy traffic applications and offers a palette of realistic wood and mineral finishes in tile and plank formats with beveled edges.

In addition to this, the looselay Clic System’s unique vertical interlocking format allows this product to be laid quickly over most existing surfaces, with no need to close premises during refurbishments saving customers time and money. In short, the Creation range is a suite of beautifully stunning flooring products that can lift the look of any facility.

The Creation range is also 100% recyclable, REACH compliant and treated with a PUR+ surface treatment, providing excellent cleaning characteristics and improved resistance to scratching.

When the Coppid Beech Hotel in Bracknell wanted to upgrade their wellness centre they turned to Gerflor to supply the decorative and hardwearing flooring solution that would lift the centre to the next level.

As part of a new refurbishment they would specify 268sq m of Gerflor’s Creation 55 LVT in three different colours, for three clearly defined areas: the gym, the spin room, the reception area/corridors.

Sarah Hand, wellness manager, Coppid Beech Hotel commented: ‘Our new flooring from Gerflor looks absolutely amazing. It was Technogym who recommended we use Gerflor flooring to complement their high-quality gym equipment. It’s been exactly the right choice for us.’

She added: ‘The Creation flooring looks beautiful and is also very easy to clean and extremely practical as an overall floorcovering.’

As the wellness centre had no windows a new floor that could offer and deliver a vibrant, lighter environment would be a crucial factor in determining the final choice of product. The specified Creation 55 LVT flooring from Gerflor would reportedly be an all-round solution which would help transform the whole facility.

Sarah went on to say, ‘Our members and guests absolutely love the new floor. The fact that it went down so quickly, considering the state of the existing floor was a real boon in getting the wellness centre open again for business.’

Sarah concluded: ‘I’d definitely recommend Gerflor’s Creation 55 as it has delivered on quality, price and performance. The new look it has created now provides a much-more welcoming environment that will help us to boost new membership.’
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