Gerflor at Clerkenwell

CLERKENWELL Design Week (CDW) in North London has created a showcase of UK and international brands, and companies presented in a series of showroom events, exhibitions and special installations. CDW takes place on 22-24th May and has reportedly established itself as the UK's leading independent design festival.

International flooring specialist Gerflor says it is set to thrill the visiting throngs with some stunning examples of how its innovative flooring ranges are making their mark in a host of commercial applications, and in the home too. Gerflor says the event will present it with the perfect platform to showcase its Taralay Premium collection being launched in June 2018, plus the International Design Award-winning Taralay Impression and Uni ranges. Visitors will also be able to see, feel and touch a selection of Gerflor’s stunning Creation LVT products, the company says.

The event will see Gerflor herald a re-vamp of its Taralay Premium collection, described as an incredibly hardwearing and colourful flooring range for a host of creative spaces.  Suitable for bearing static and moving loads, the additions to the collection will see 18 colours being added to the Taralay Premium ranges, together with 2 new designs, Poesy & Neopolis, inspired by the terrazzo effect.

The International Design Awards (IDA) is said to recognise, rejoice and promote legendary design visionaries. Therefore, Gerflor says, it’s no surprise Taralay Impression vinyl floorcovering collection scooped a bronze award. The current Taralay Impression range including the reportedly acoustically sensitive Taralay Uni Comfort collection displays a palette of 21 designs and 83 colours. It’s an array of choices conducive to creating tailor-made spaces; from classical to contemporary and bright, or welcoming and warm, says Gerflor. Taralay Impression collection reportedly offers a range of designs which revisit the colour spectrum and wood effect flooring designs. The Herringbone design within the wood-effect range plays with chevron patterns superimposed on a parquet effect for a new visual approach to wood and is said to be perfectly in tune with modern ‘tattoo’ trends.

CDW also presents Gerflor, the company says, with the ideal platform to showcase its 2018/2019 trends and LVT collections. The Creation LVT range from Gerflor with 8 new designs is claimed to have been scooping accolades in both the UK and Europe, winning the 2017 CFJ/CFA Product of The Year category.

Gerflor has taken the opportunity to highlight some major sources of influence that are dictating the design trends moving into 2019, said to include everything from ‘Pop Icons’ where even Japanese street life plays a part in the impact of the final designs through to including influences from neon lights. The 2018/2019 trends will also see ‘Romantik’ make an appearance where the voluptuous design of the boudoir is reportedly explored to produce an inlay parquet of Art Deco patterns.

By using different colours, patterns with sheet, tile or plank formats, the flooring can define or unite areas within open plan spaces. Decorative vinyls and LVTs are also said to encompass the construction technology required for outstanding performance. They are environmentally friendly, can improve indoor air quality and are low maintenance with more cushioning, warmth and acoustic characteristics than traditional stone, wood and laminate floors, says Gerflor.

Nav Dhillon, marketing manager, Gerflor UK commented: ‘attending this event provides us with the perfect opportunity to really wow the visitors with our stunning award-winning designs, together with presenting our take on the flooring trends for the future.’ She added: ‘Our design-led vinyl flooring collections provide more options than ever before in tile, plank and sheet formats’.

‘Cast your mind aside from the dull and the dreary’, says Gerflor. Clerkenwell Design Week will provide the company with the opportunity to throw a beam of light onto the vinyl trends for 2018/2019. Come and meet the Gerflor team on stand PB11
01926 622 600
contractuk@gerflor.com
gerflor.co.uk