THE flooring market, like most other building products categories, has experienced periods where one product is vastly more popular than another. Designers are now focusing on the use of products such as vinyl to achieve the design aesthetic they need to deliver a final stunning flourish to the projects they are working on.
The vinyl flooring market in the UK is growing exponentially across an increasing number of commercial segments including healthcare, retail, corporate, education, and hospitality. Designers and specifiers now have sheet vinyl flooring choices and design options unheard of over a decade ago.
Also, crucial to this growth strategy was taking vinyl flooring’s versatility to the next level. These days, almost any design you can think of is able to be replicated and manufactured. It’s a sign of the times that the quality sheet vinyl flooring manufacturers have made a commitment to providing designers and customers with a huge array of new, vibrant colours and textures that mirror the shift in modern design trends.
Vinyl flooring is also now very desirable because of added value attributes including waterproofing, scratch resistance, slip resistance, together with providing an eco-friendly solution that ticks a vast number of environmental boxes.
In addition to these features vinyl flooring products can also be extremely cost-effective compared to hardwoods and various types of engineered wood products.
Gerflor says it’s been at the vanguard of this creative charge. ‘Underpinned by more than 70 years of design-led technological innovation, Gerflor has been delivering a host of high quality designs and innovative product developments aimed at meeting the ever-changing needs of the vinyl marketplace,’ the company says.
It adds: ‘2018 sees Gerflor introduce two new amazing flooring collections that are directly aimed at the entry level market, enabling both budgets and bravado to thrive. Perfectly placed to provide a broad brush for a host of differing decorative applications is the new Taralay Initial Comfort and Taralay Initial Compact ranges from Gerflor.’
As an entry level vinyl flooring product, the new Taralay Initial Comfort and Compact suite of products deliver a ‘stunning choice’ of 32 colour references, which includes 16 colourways which have been ‘migrated’ across from Gerflor’s Taralay Impression range.
However, the new Taralay Initial collection also has seven new ‘stunningly beautiful colours’ added in ‘Diversion’, Woods’ and ‘Tweedy’. It’s a designer dream of textural notes and hues, says Gerflor.
The company further emphasises: ‘Taralay Initial Comfort is a new range of wood, concrete, textile and graphic modern designs and has very good performance in sound insulation, offering indentation resistance of <0.20 mm and 19 dB sound insulation.
‘It has a new density foam backing which allows much easier rolling where less force is needed to push rolling loads.
‘It provides the same indentation results with a greater thickness. Ideal for high traffic areas (0.65 mm wear layer thickness). The new Taralay Initial Comfort has a reduced weight of 7.5kg/roll less compared to the previous Taralay Initial Comfort.
‘It’s much easier to manipulate for installers and as Taralay Initial Compact also has the benefits of Protecsol which means no polish for the entire lifetime of the product ensuring ease of cleaning with no need for acrylic emulsion (metallisation) helping to deliver improved indoor air quality: TVOC <10ųg /m3
‘Taralay Initial Compact is a heterogeneous vinyl flooring comprising of a compacted backing reinforced with a glass-fibre grid and a printed design, protected by a transparent wearlayer (0.70 mm thick) with a Wear Group rating of T Offering indentation resistance of <0.10 mm and sound 6 dB sound insulation.
‘It also comes with the innovative protection provided by the UV cured Protecsol Surface Treatment.
The new Taralay Initial range from Gerflor offers a decorating solution that exceeds expectations, taking the possibilities of vinyl flooring and its uses to a vast swathe of new markets and design heights.’
Gerflor concludes: ‘It’s the ideal entry level product for a large selection of flooring applications where design doesn’t have to be compromised over costs.’