Grace Vivid from Bona
GRACE Vivid is a new ‘Bona Inspiration’ floor style – created using the company’s brushing system to highlight the character of the floor’s surface, then finished using colours, oil and hard wax oil treatments from Bona’s oil system.
There are 17 customised styles in ‘Bona Inspiration’, ranging from natural brights to liquorice black, and each has been designed to appeal to homeowners or designers looking to totally transform the look of an existing floor or to avoid the limitations of new, pre-finished surfaces.
Each look can reportedly be created using Bona’s range of floor treatments or the company’s Bona Décor – a new waterborne paint available in black, grey and white.
A consumer media campaign starts in June using social media, as well as print and online advertising. This will target homeowners, interior designers and architects and inspire them to ‘renovate not replace’ existing, beloved wood floors and inviting them to contact a Bona Certified Contractor to carry out the work.
Find more about ‘Bona Inspiration’ at bona.com and download ‘how to’ guides for each of the styles. Samples and brochures will be available for flooring contractors and interior designers to leave with their clients.