Higher density underlays from floorwise

TO give homeowners better recovery and long-term durability from their underlay choice, floorwise says it’s upgraded some of its most popular PU underlays with ‘new and improved’ higher densities.

The company says Prima (8mm) and Lusso (10mm) have been improved with 18% more foam, upgraded from medium density to high density. ‘High-performance’ Lift (7mm) and Tread (9mm) are said to be now even more durable thanks to another 18% uplift, going from super high density to ultra-high density.

‘The result is an improved family of products that recover from footfall quicker, and therefore provide a long-lasting underlay solution that will stand the test of time,’ says the company, adding: ‘Demonstrating a commitment to continual product improvement across all lines, these revised specifications show floorwise is determined to ensure its underlays continue to deliver customers the very best in performance and value.’

‘With these density upgrades on some of our most popular PU underlays, generally without a price hike, we’re ensuring the floorwise name continues to stand for the very best in performance and value,’ says Richard Bailey, md.

‘Retailers can rely on the floorwise brand to deliver underlays that provide invaluable up-sell potential, while homeowners can trust their floorwise underlay will provide comfort and recovery for many years to come.’

The improved density formula has already been introduced to the brand’s Traffic and Maxi underlays. A 25% increase in density has uprated these styles from high density to extra high density and with it delivered even better value for homeowners that’s now gaining the underlays extra traction in the market-place.

floorwise is set to continue this programme of improvements throughout its underlay collection with the introduction of a new product to its super high-density category that delivers homeowners a durable and comfortable solution for the most-used areas of the home, the company says.
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