Hospitality & leisure - Shaw Contract

SHAW Hospitality, which says it’s a design leader in flooring solutions and surfaces, has introduced Synchronize, a custom carpet collection.

This collection is said to be an innovation created with Canvas, Shaw Hospitality’s new dye-injection technology, to produce reportedly for the first time a custom, largescale carpet tile with ‘a distinctive aesthetic unlike any other flooring product on the market’.

Shaw Hospitality’s designers were drawn to murmuration, the act of massive flocks of starlings moving fluidly in unison throughout the sky.

‘The high-resolution, dye-injection patterns offer unlimited capabilities in colour and style, capturing the watercolour backdrop of clouds with abstract and realistic starlings in flight,’ says Shaw. ‘The collection is customisable in more than 280 solution-dyed nylon colours and unlimited dye-injection colours, providing additional options and solutions for designers.’

Recognising the need for varying pattern scale, square footage and budgets, the collection offers different manufacturing technologies inherent to the needs of hospitality designers. As well as carpet tile, Synchronize is also available as broadloom and as a rug.

‘In this Collection precision pattern details capture a carved aesthetic in multi-level cuts and loops, designed specifically for larger open hospitality areas, rugs and corridors,’ says the company.

Supporting Shaw Hospitality’s ongoing sustainability efforts, this collection is guided by the cradle-to-cradle certified products programme with a focus on material health and reutilisation, renewable energy, water stewardship and social responsibility.

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