Karndean and Best Menswear
KARNDEAN Designflooring is featured as part of the newly designed stores for Ireland’s men’s brand, Best Menswear.
Best Menswear opted for Karndean’s Opus stone and Knight Tile for the remodelling of their stores in Swords Pavilions, Blanchards Town Shopping Centre, and Stillorgan Shopping centre, revealing a reportedly fresh, striking design that ‘befits an outlet providing high quality international brands such as Tommy Hilfiger, Calvin Klein, and Lacoste’.
Co-designed by Store Design and Best Menswear’s inhouse team, the ‘sophisticated, masculine’ space is said to reflect Best Menswear’s ‘strong heritage and expertise in formal menswear and is designed to provide a smooth shopping experience for customers’.
‘The design of the floor is very important and has become a real talking point for customers,’ explains Kate Rooney, head of retail at Best Menswear.
She said: ‘Our Karndean flooring complements our brand and we’re absolutely delighted with the result. We’ve had three stores completed so far and plan to keep the same design and roll this out across all ten stores.’
Establishing a workable yet premium experience was important and Opus Mico and Knight Tile Aged Oak are claimed to form the ideal contrasting combination to create a ‘modern, subtle design with an edge, with Mico’s popular pale poured concrete look with hints of marbled pattern alongside the rich chocolate tones of the highly realistic Aged Oak wood effect’.
‘We welcome about 4,000 customers a week browsing our exclusive fashion brands, so although the wearlayer was important, we were more drawn to the aesthetics and realistic designs,’ says Kate.
She added: ‘We’ve noticed how quiet and pleasant the floor is underfoot and the sound of heels is considerably muffled. The customer experience is top priority at Best Menswear and we believe it’s been elevated with the new shop fit; the installation was seamless and professional from start to finish and the results are just as impressive.’
Incorporating the idea that the shopping experience should be as smart and sleek as the clothes, Store Design and Best Menswear finished the renovation with merchandising stands in dark truffle timber and umbra grey metal work, as well as LED lighting to show off the displays.
Matthew Speck, commercial sales director of Karndean Designflooring, said: ‘The renovated Best Menswear stores look immaculate and have all the qualities of a premium retail store. We’re thrilled to be involved with this project as it demonstrates how well wood and stone effects can be brought together to create an impressive, eye catching design. The floor will capture the customers’ attention for all the right reasons.’