New era for Heckmondwike
HECKMONDWIKE says it’s entering an exciting new era with new branding, new shade cards, a new brochure and a re-designed website.
‘With a powerful new strapline - ‘Heckmondwike – Makers of Fibre Bonded Carpets’ - the company is demonstrating its unique heritage, celebrating 50 years of fibre bonded carpet manufacture for the education, commercial and health sectors,’ it says.
Heckmondwike’s ‘refreshed contemporary image reflects a new design-led approach, which is reflected in its new shade card suite and corporate marketing literature and collateral’.
The company says its shade cards are extremely popular with interior designers, architects, schools and flooring contractors.
Recently released are shade cards for Heckmondwike’s Supacord, Broadrib, Hobnail, Wellington Velour, Iron Duke and Entrance ranges. All ranges have reportedly been used extensively across educational settings and other environments for more than 50 years and ‘their exciting new look will make it even easier for contractors, specifiers and end-users to select the correct carpet to suit their needs’.
A new 20-page brochure presents the revitalised Fibre Bonded and Entrance ranges, clearly demonstrating the company’s comprehensive choice of colours and designs.
In addition to the new literature, there are several colours that have been added to Heckmondwike’s Hobnail, Iron Duke and Wellington ranges, to make them even more versatile for use in different environments and sectors.
The new website, was launched in October, has been designed with a new contemporary and uncluttered look.
The website features all Heckmondwike’s ranges, ‘with high quality installation and product photography, plus NBS specifications, BIM models, downloadable literature, notable case studies and installation and maintenance advice’.
Kathryn Keshmiri, marketing manager at Heckmondwike, said: ‘We’re really excited to be launching our new identity and support literature and website.
‘Design is becoming increasingly important in the choice of carpet, rather than it being a purely functional purchase and this is reflected in our literature and in our extended choice of colours in certain ranges.
‘With our new website, brochure and shade cards, we are making it even easier for the specifier or buyer to make the right choice for them.’
Heckmondwike says its fibre-bonded carpets are renowned for their durability, but also for their low maintenance properties and the fact that they reportedly will not ravel or fray – ‘great in high-traffic areas’.
The company’s carpet is said to be widely specified for education, public sector and commercial environments.