Software - kerridge
You process sales transactions on your ERP system. You have a website. You market your business via social media. Does this mean you have ‘digitally transformed’ your business? Unfortunately not.
‘Digital transformation’ is all about implementing technology to change the culture and behaviours within a business - rather than just using it to streamline existing processes. It’s also about the ability to meet the levels of today’s customer expectation – and the instant gratification we all expect from being constantly connected through aps and mobile devices.
There are two approaches to defining your IT strategy. The first is simply to extend the digital reach within your existing business model. Maybe you began with automated accounting and ERP and are now digitising further areas of the business such as HR, payroll etc.
The second approach involves using IT to transform the business model itself and taking advantage of the shift in technology and behaviour to substantially improve efficiencies – and customer service. Software providers are developing apps for use on iOS and Android devices to help facilitate the transformation, and to enable operatives to undertake tasks in a showroom or warehouse that were previously done behind a desk or counter.
For example our ePOD solution delivers a new autonomy to drivers by enabling them to access and manage a branch generated electronic manifest with signature capture. Deliveries or other issues are automatically confirmed in the core system to create a workflow at the branch, and PODs are instantly visible in the core system or on the web for customers. Aps like these are easy to set up so it’s feasible to extend this type of technology to agency drivers. eReceipt apps will enable the booking in of goods so they can be made ready for delivery to customers, but with any issues encountered being notified to the right team members so they can be resolved – enhancing customer service, yet minimising the time and effort involved.