Tarkett flooring ‘provides endless design possibilities for Shops & Stores’
TARKETT says its multi-material offer of products are designed to create healthier, safer, more inspiring retail spaces that contribute to personal wellbeing while respecting the environment.
Striking design options for every space: The company says its ‘high quality flooring range is designed to suit any retail application - from shop windows, sales areas and display corners to pop-up stores, restaurant floors, fitting rooms and storage’.
By providing personalised flooring options, Tarkett reports that it helps create spaces that strengthen brand positioning and can also be used strategically to drive traffic across stores and direct customers to specific locations.
Inspiring Innovation: Tarkett’s new LVT collection, iD Mixonomi is part of the ‘Floor is the new Playground’ concept. The collection offers architects and designers unparalleled opportunities to push the boundaries with LVT.
‘Not only can they have fun creating expressive designs across the floor, designers can also easily achieve personalised flooring – perfect for unique customer experiences in shops and stores,’ says Tarkett.
‘Within the collection an outstanding palette of 33 colours has been developed by international colour expert agency, Peclers,’ Tarkett adds. ‘An array of hues, inspired by travel, have been curated to stimulate the imagination: calm and cozy colourways associated with Scandinavian boutique hotels; sumptuous shades reflected in Tuscan pastry shop windows; bold accents borrowed from the meandering alleyways of an Indian tea market; elegant tones capturing the corners of a Savile Row tailor shop.’
The company says: ‘Equally compelling are the innovative patterns and shapes in the iD Mixonomi collection. Subtle patterns and shapes can be effortlessly combined – from simple mono shape layouts, to multiple shapes and colour formats – all working perfectly with Tarkett’s existing iD Inspiration standard plank and tile shapes.’
Florian Bougault, art director, Tarkett stores & shops, hospitality and leisure comments: ‘iD Mixonomi is an ambitious collection – a real gamechanger for modular vinyl flooring - with a design aesthetic that manages to be bold, creative and playful.
‘It’s the creative vinyl we’ve all been waiting for – authentic and celebratory – with endless opportunities to create unique flooring schemes.’
Tarkett claims iD Mixonomi has several functional benefits including low VOCs - contributing to better indoor air quality; manufactured using phthalate free technology; TOPCLEAN XP PUR reinforcement – ‘a tough, hardwearing surface which reduces the need for water, energy and chemical detergents for the life of the product’.
Commitment to finding the right solution: Tarkett notes that a good project starts by selecting the right product, taking into account design and technical requirements as well as ongoing maintenance and future renovation.
‘With more than 130 years of experience designing commercial flooring, Tarkett’s designers help translate concepts into solutions, sharing their expertise to cover all aspects of the installation,’ the company says.
Proven performance: For the refurbishment of Marks and Spencer’s flagship store on Oxford Street in London - the M&S Pantheon - it was important the interior design reflected the significance of the brand. To ensure this look was achieved, M&S Pantheon turned to Tarkett to create a bespoke flooring design, especially for the Autograph brand.
Tarkett provided 150sq m of Abstract Vinyl Gris Timber for Autograph, the modern, luxurious arm of the women’s clothing department, with a planned roll-out across other outlets.
The LVT offered an alternative to traditional ceramic tiles, with a modular design reportedly providing quick and easy installation and flexibility in the long term - a more practical solution to the store’s needs.