Be better with bespoke training

CARPETRIGHT, said to be the UK’s largest flooring retailer, and trade-only kitchen specialist, Benchmarx, part of Travis Perkins have undergone staff development programmes at the Academy for Excellence in Flooring.

With a total of more than 600 stores across the country, the commitment of these companies demonstrates the importance of training in business development.

Both companies used the academy to develop a programme that meets differing needs. Working with Carpetright’s training manager, Graham Powell, the academy developed a programme for the retailer’s sales employees covering product and common questions encountered in an ‘ask the expert’ format.

The requirements of Benchmarx, saw employees trained in practical, technical and product know-how; the aim to provide installers with the right advice on flooring selection.

Benchmarx’s Graham Carse, explains: ‘Thanks to the Academy, our staff are now confident in dealing with the customer questions we receive on the installation of Quick-Step, such as which underlay to use or what expansion gap is required.

‘The training has also helped staff to deal with specific technical queries relating to ranges. This invaluable information we can now pass on to our customers in a more informed way.’

Response from attendees at courses on behalf of Carpetright were equally positive, as the feedback received by experienced team member Danny Lyon reveals:

‘I’ve been in the flooring industry for 15-years and still walked away with lots of extra information that can be shared with my colleagues. Being honest, I expected to learn a few new things, but thought it was going to be more of a refresher course, I couldn’t have been more wrong. Now, after the course, I have improved knowledge to better explain the variations between products and the different ways to install over several types of subfloor.’

Carpetright and Benchmarx, have committed to more training programmes for this year, underlining the success of bespoke courses at the Academy. Bespoke courses at the state-of-the-art facility in Manchester are said to be increasingly popular with large retailers that want to maximise leverage of the Quick-Step name. Yet the model is just as applicable to smaller retailers wanting to increase sales.

The Academy for Excellence in Flooring can develop course content across several specialist areas in wood, laminate and LVT. From detailed product performance features, through to correct preparation and installation, there’s said to be a huge amount of scope to develop the ideal course.
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