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Abingdon Flooring uses show as launchpad for collections

ABINGDON Flooring used The Flooring Show as the launchpad for new collections that are ready to take the market by storm and affirm its reputation for carpets that deliver great value.

With new carpet collections and a packed stand of visiting retailers, Abingdon Flooring had what it describes as a hugely successfully three-days as The Flooring Show returned to Harrogate after its enforced break.

Millie Barlow, head of marketing at Abingdon Flooring, says: ‘It was great to be at The Flooring Show again and to show retailers how we’re moving into the future with a higher profile brand. We’re one of the largest and most innovative manufacturers still making carpets in the UK and so we’re in a fabulous position to grow and become recognised by more homeowners as a great British manufacturer that provides the very best in carpet for today’s home.’

The company says that with the launch of Velveteer, Abingdon Flooring certainly turned the heads of those at the show. ‘The collection’s bold statement shades caught the eye in tones of mustard, midnight, and evergreen, while its 30-strong palette underlined it as a velvet-touch carpet that’s ready for modern homes.

‘The luxurious finish adds depth while the polyester yarn gives the desirable silk effect that’s now firmly in fashion. Bleach-cleanable and stain-resistant, this velvet heavyweight twist is already set for big things. Abingdon Flooring will launch Velveteer to market early in 2022.’

The company continued: ‘The stand also revealed another addition to arrive at the Love Story collection this January. Wild Silk is a colourful berber fleck that’s unique in its construction and difficult to make. The style sees 50% polyester yarn from the Romance range blended with space-dyed polyester. Building on the performance and desirability of the popular fibre with a very special take, this look is going to be an interesting entrant into the market next year.

‘StainFree Aristocat joined the successful StainFree Sophisticat as a heathered alternative with the strength that makes it well-suited to busy family homes looking for a quality, yet affordable answer to new carpet. In 17 new colours with neutral tones like gazelle and arctic fox to bolder hues in rosehip or blue lagoon, Aristocat is a 10th gauge style that combines bleach cleanable practicality with the soft feel of luxury fibres. The carpet begins rolling out to Abingdon Flooring retailers in November.’

The company adds: ‘Rounding out the cut length launches, StainFree Indulgence is a wonderfully dense and plush carpet that focuses on creating a cosy and blissfully calming atmosphere. The heaviest weight carpet in the StainFree line-up, Indulgence comes in 15 colours with uplifting greys and warm soft browns to dusky pinks and delicate blues – all underlining that this carpet is the ideal mood setter for sumptuous spaces. The brand-new style is expected to enter the market in early 2022.’

It concludes: ‘Abingdon Flooring also had something for fans of the exceptional value of its roll length offer with StainFree Habitat. In six colours with a tri-colour effect for a natural appearance, it’s a forgiving and practical choice for heavy dirt and well-trodden areas. With a 10-year wear warranty and Abingdon Flooring’s market-leading StainFree for Life guarantee, Habitat proves that cost-effective carpet needn’t sacrifice style or practicality.’
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