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HomeNewsARDEX UK and BAL proceed with ‘Stronger Together’ strategy

ARDEX UK and BAL proceed with ‘Stronger Together’ strategy

ARDEX UK and Building Adhesives Limited (BAL) have moved ahead with the next phase of their ‘Stronger Together’ strategy with a new leadership structure taking responsibility for the UK commercial teams.

The ARDEX Group describes itself as a global leading solution and service provider of innovative building systems, with 55 subsidiaries and 3,450 employees in more than 100 countries on all continents.

‘As part of the ARDEX Group of companies in the UK, ARDEX UK and BAL businesses are quite rightly very proud of their history and their own distinct cultures and it’s this heritage we’ve been building on, to progressively develop one culture, with one mindset, with everyone acting as one team and sharing one vision.

‘At the beginning of 2021, ARDEX UK and BAL have moved ahead with the next phase of their ‘Stronger Together’ strategy with a new leadership structure taking responsibility for the UK commercial teams.

Reporting into David Hackett, general manager – Building Adhesives (BAL), David Lyman, formerly BAL sales & marketing director will take on the new role of UK commercial director with responsibility for the key functional areas of tiling, flooring, and the home improvement channel (HIC).

UK marketing and training will also report into David Lyman. Andy Reid, formerly ARDEX business development director takes on the recently formed role of UK business development director overseeing major project specification selling across the UK for ARDEX and BAL, also reporting into David Hackett.

Peter Bell remains as the managing director of both businesses and member of the ARDEX group global management committee.

As part of his pre-retirement plan until July 2021, Lee Kidd – ARDEX sales & marketing director provided support to the newly re-structured UK commercial team and support the business transformation with his vast experience of the respective markets.

The move consolidates the activities of all UK teams and more formally combines the forces of ARDEX and BAL for a stronger and more coordinated approach to the market.

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