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F Ball & Co appoints new northern area sales manager

F BALL & Co has appointed Adam Lord as northern area sales manager, while reportedly strengthening its industry-leading technical support offering in south England with the recruitment of two new technical representatives.

As northern area sales manager, Adam will manage and support the company’s network of regional technical representatives across the north of England, Scotland and Ireland and work closely with F Ball & Co wholesalers to grow sales while identifying and developing new market opportunities.

Adam has developed extensive knowledge of the subfloor preparation products and adhesives market, as well as sales and marketing experience and leadership skills, through flooring industry sales roles, most recently as contract and commercial manager at a flooring distribution company for 15 years. This includes directing teams of contract and retail representatives providing technical support to flooring professionals.

Commenting on his appointment, he said: ‘I’ve been familiar with F Ball products for nearly 16 years, so I’m well aware of the opportunity that I have to work for a market-leader that’s highly regarded for being synonymous with quality and innovative products.

‘My first task is getting to know the team and adjusting to new ways of working, and I’m confident that it won’t be long before I can start to make a positive impact on helping the team and company reach its objectives.’

F Ball & Co has also boosted its regional technical support with the appointments of Scott Pomeroy and Joe Gilbert as technical representatives for the south and southeast England areas respectively.

Scott and Joe will provide expert technical advice, training, and onsite assistance to flooring contractors, distributors and retailers in their territories.

This will include conducting site visits and producing project-specific reports advising on achieving optimum results when using high-performance F Ball & Co products.

Scott brings 27 years’ experience in sales at flooring retailers and distributors to the role.
Joe has worked in the flooring industry for nearly 10 years, including in sales and technical support roles for subfloor preparation products and adhesives manufacturers.
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