At a star-studded event , The Specifier’s Guide to Flooring was launched in the UK. Officially unveiled at Shaw Contract’s showroom during Clerkenwell Design Week, the new ‘definitive guide’ will provide a specification tool for architects, designers, FMs and specifiers on all aspects of flooring.

Exploring key materials, from carpet to vinyl, ancillary products and accessories – and everything in-between – the guide will provide a rich resource for the industry, in hard copy format and online at http://www.specifiersguide.co.uk

Following in the footsteps of highly successful sister publication – The Specifier’s Guide to Tile & Stone – the new flooring-focused guide includes commentary from the most prominent names in the industry, as well as technical analysis and inspirational imagery - from global case study references to exploded material make-ups.

Its official launch in London’s design district included a presentation from Fiona Bowman MBA CBIFM, FCMI senior FM consultant.

Fiona praised the new resource for its ‘compelling, substantive, clear and concise content; an invaluable guide for the complex specification process’.

‘Flooring, far from being near the bottom of the list when projects are initiated, should be near the top because the correct specification can make all the difference to an installation,’ Fiona told the event attendees.

‘FMs seem so far away from the specification process they need to be engaged, educated and informed. The Specifier’s Guide to Flooring is a fantastic first step on that road and I’m hoping as a result of this launch we can have an event especially for FMs to help them gain more understanding and control of what should be specified in their building.’

Simon Jackson, design consultant and sjjdc founder described it as an ‘expert at your elbow’.

‘Both the guide and the launch event have completely exceeded our expectations,’ said John Heath, ceo of Kick-Start Publishing, which publishes CFJ and its associated products.

‘When we set out to emulate the success of The Specifier’s Guide to Tiling, we never imagined the Guide to Flooring would take off in such a huge way. And to see so many important people turn up at the launch party convinced me that we’re onto something special.’