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Bostik renews talkSPORT sponsorship

BOSTIK has renewed its sponsorship of the sports headlines on talkSPORT radio for another year, helping to raise the company’s brand profile at a national level.

With the top sporting gossip and up-to-the-minute developments, the talkSPORT sports headlines bring the most relevant content to a sports mad audience of almost 4m listeners. With 10 lots of 10-second branded credits airing seven days a week from 1 January-31 December 2022, the campaign will achieve a total of 396m impacts.

The investment sees Bostik continue the above-the-line support of the brand, which in 2021 also included appearing on the jerseys of several players at the Wimbledon tennis tournament, as well as advertising and sponsorship on Eurosport TV.

Commenting on the campaign, Grant Bostock, communications manager at Bostik UK, said: ‘A long-term campaign such as this is a great way of maintaining and increasing brand awareness among our target audience.

‘The average talkSPORT listener will have at least 54 opportunities to hear our branded credits over the course of the 12 months. This goes a long way to ensuring Bostik is ‘top of mind’ when a listener is next in the market for one of our products.

‘Previous campaigns on talkSPORT have proved a real success, resulting in increased sales for our distribution partners, and we’re confident this year’s campaign will be just as effective.’

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