Elmira Magomedova elaborates on how LVTs can enhance an interior space, making
them a popular topic to post across social media channels
‘INSTAGRAMMABLE’ interiors can have a hugely positive impact on the popularity and success of leisure businesses. As of January 2025, there were 35 million users of the app in the UK alone – which is a large network of people looking and learning about the latest trends and places for products to be seen.
To create interiors that stand out on our timelines, designers are looking to get ahead of the latest trends, meaning every surface needs to be considered as a design detail, from ceilings, doors and walls through to floors, skirtings and stair edge trims.
That’s where LVTs have an important part to play, offering huge flexibility and design creativity, as well as a cost-effective alternative to traditional flooring finishes such as stone, wood or ceramic. These natural finishes are popular, and many are replicated onto LVT finishes, with a move away from block colour and towards more biophilic options in recent years, as well as painted timbers and many other designs.
Regarding LVTs, the design possibilities are endless as various plank or tile sizes can be combined to create unique patterns. Additionally, you can choose products suitable for each application, with commercial ranges designed for wear and tear through high traffic zones, and with the benefit that if an application does feature areas of wear, planks can be removed and replaced.
Owing to their flexibility, wayfinding can also be incorporated into the floor finish, with brand logos or a directional motif cut out of the LVT and infilled with another colour or finish entirely. The acoustic properties that some LVTs have are an additional benefit as they’re typically quieter and warmer underfoot than most hard surfaces.
With all these benefits and so much flexibility, LVTs can have many applications in leisure venues – they can go just about anywhere that isn’t a consistently wet space. With most achieving an R10 slip rating, they’re perfectly suited to commercial leisure environments.
LVT can also be a great solution allowing seamless transitions with other finishes or used to create borders on LVT patterns or other finishes, or even to zone areas in a large space. Finishes can be staggered into the LVT design or LVT can be cut to suit the form of another finish.
All these design possibilities such as design, size, laying patterns and transitions mean that LVT has many ways of enhancing the brand identity in an interior and can be truly unique to the space itself. The floor design can therefore enhance the overall scheme, and become an exceptional focal point, that people want to share among many millions of social media users.
enquiries@altro.com
www.altro.com
Elmira Magomedova is Altro’s showroom manager and creative design development.
