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September 2020

Launch issue
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CFJ/CFA Awards 2020: all the winners

History was made at 12.30pm on Friday 11 September this year when the CFJ/CFA Awards 2020 was finally launched via video. It was originally to have been held on Friday 19 June at Coombe Abbey near Coventry, but was postponed because of the Covid-19 outbreak. During the video, host John ...

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Latest news

CFJ EXCLUSIVE: How contractors and floorlayers coped during the fraught days after lockdown

ALONG with strange times on the health and economic front, the weather ...

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Latest news

The Flooring Show announces new dates

The Flooring Show, the UK’s biggest national flooring event, has announced that ...

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Latest news


Owing to the coronavirus crisis, the CFJ/CFA Awards has been postponed and ...

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CFJLIVE, CFJ’s latest innovation in the wake of Covid-19, will launch on Tuesday 6 October and will soon be followed by more online workshopsPerhaps Covid-19 will go down in history as much more than just ...

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Installation of the month

Floors for paws

FROM traversing the aisles of retail outlets to sleeping soundly on the floors of local pubs and cafés, there’s no denying the influx of furry, four-legged patrons in commercial environments. According to the PDSA, 49% of UK adults own a ...

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We can be our own worst enemies

Rory MacGillivray, founder of MacGillivrays Floor Furnishing, details how he
feels about the evolution of training, how it stood him in good stead and how
the process can be improved, by ADAM BERNSTEIN.

THE line - those who cannot remember the past are condemned to repeat it – from Spaniard George Santayana, is often quoted in one form or another. And he was right; by looking back at what we’ve done before we can improve on what we do going...

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Contractor profiles

There’s no mystique-ing success

CFJ talks to Lee Kirkham who owns and runs Mystique Flooring, a carpet and
flooring business in Kinmel Bay near Rhyl, North Wales by ADAM BERNSTEIN.

A FAMILY man with a wife, six children - five of which are aged 11 or under - and a dog, Lee Kirkham has been in the flooring game since he left school. Now 40 it’s entirely clear he’s gained a wealth of experience.

An early start
Lee started by helping out his mother’s boyfriend, a self-employed...

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Point of view

Your five-minute guide to marketing

REGULAR readers of this column will know that every other month I write about a different aspect of marketing. I haven’t covered the subject as a broader issue for some time, so here is an overview explaining what marketing is all about and why flooring contractors should embrace it to sustain and grow a more profitable business.

If you look at marketing as a process you’ll find that, without breaking the bank, you can use some of the following ...

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Help and advice

Prime importance

It’s almost always essential to prime a subfloor before the application of an adhesive or levelling compound. Chris explains the reasons why and provides advice on selecting the optimum primer for a particular project.

If you find yourself asking the question: ‘Should I prime?’, the answer is probably ‘yes’, with a few exceptions.

When applied over absorbent subfloors, including porous concrete and sand/cement screeds, primers prevent the...

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Cfa comments

Saving for a rainy day

Richard advises businesses, particularly smaller contractors, to build up a ‘rainy day’ fund. If possible, he writes, create cash reserves while you...

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The CFJ is the official magazine of the Contract Flooring Association. If you would like to join the CFA, click on the link...

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