Social media is at the forefront of marketing and there is no sign of it slowing down, explains Lucy Baker.
There are so many opportunities social media can bring your way if you understand how to utilise it correctly. We are sharing our thoughts on the power of social media and how businesses within the flooring industry can use it effectively.
Customer reach
In terms of customer reach, social media opens more doors than ever before. No offline marketing technique can compare to the number of customers you can reach with social media.
Social media allows you to start building online brand awareness and quickly make your business one that stands out. The more your business posts and interacts, then the more people will get familiar with your brand and in return a relationship of trust will develop.
You can reach people across the world, or target a niche audience based in a small town. The possibilities are endless with the location targeting now available on social media. By creating a target audience, you are utilising your budget thus saving money and precious time.
Not only can you target by location but also by interest. This means your ads can reach certain groups of people which you deem as your target audience.
Customer interaction
With social media, customer engagement is at your fingertips.
Traditional advertising, such as newspaper or billboard, meant that customer interaction was a challenge. Now with social media, it gives you the power to interact directly with your customer base and respond to feedback instantaneously.
This communication between brands and consumers makes it easier to form trust and gain a good brand reputation among customers.
Establish authority
Social media has turned into the go-to place for customers to give businesses feedback. Whether it is to rave or complain, customers are all over social media sharing their views on brands and so it is important to respond to feedback no matter if it is positive or negative.
Responding to customers shows that you listen to your customers and gives you the opportunity to rectify any complaints they may have.
The power of social media is astronomical on flooring businesses. So, what are you waiting for? Now is the time to establish your brand on these platforms and watch your business flourish. The Studio 4 are specialists in this field and can help with the journey.
www.thestudio4.co.uk
01952 234004
Facebook: thestudio4uk
Twitter: @thestudio4uk
LinkedIn: the-studio-4
