CAUSEWAY Carpets used The Flooring Show to unveil what it describes as a bold brand identity, as well as tell the story of Fibre to Floor for its ranges of wool and soft-touch polyester.

‘Causeway Carpets arrived at The Flooring Show ready to show how Fibre to Floor is the secret to the quality and accessibility of its wool and soft-touch polyester ranges,’ says the company. ‘In a new identity that brings its displays and point-of-sale a premium look, the brand showed the country’s independent retailers just how it can bring stores a unique range of carpets that deliver something different.’

Richard Moore is commercial director for Causeway Carpets: ‘We were delighted with the response to our new brand at this year’s show. The new look Causeway Carpets is here to offer retailers something different. As part of Lusotufo, our ‘Fibre to Floor’ manufacturing brings excellence and allows us to keep an exacting eye on quality at every part of the carpet making process.

‘For retailers and homeowners, this means carpets that are enduring and a true investment in the home. It was good to see this resonate with retailers and we’re excited about seeing where their positivity and enthusiasm for Causeway Carpets leads.’

Alongside unreleased developments and test samples to gather feedback on upcoming products, Causeway Carpets also used The Flooring Show to present its Endura, Natura and Luxura collections on their new display units.

Now in a coordinated blue finish, these new displays will elevate the brand’s positioning in store. Causeway Carpets has also introduced a mini lectern, which is created for retailers wanting to take the first steps with the company. The lecterns set new standards for clarity, design, and in-store impact, supporting retailers with class-leading tools that drive sales.

‘Since becoming part of the Lusotufo family, our ranges have always delivered superb quality and that sees us enjoy long-standing relationships with stores across the country,’ continues Richard.

‘We’re working hard behind the scenes to improve support and service as we want the new Causeway Carpets to be seen as a marque of quality by today’s independent flooring retailers. Our new brand is the first step in that journey – through our ‘Fibre to Floor’ philosophy and a sophisticated look, we’re echoing the quality of our carpets and making Causeway Carpets not just a name to trust, but one that’s aspirational too.’

01388 737622
sales@causewaycarpets.com
www.causewaycarpets.com