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Furlong Flooring unveils strategic partnership with Polyflor

FURLONG Flooring says it’s proud to announce a major addition to its product portfolio through ‘an exciting new partnership with Polyflor, one of the UK’s most respected manufacturers of high-performance vinyl flooring’.

Says Furlong: ‘This collaboration brings together two market leaders—Polyflor, renowned for its innovation and design-led safety flooring, and Furlong Flooring, the UK’s number one distributor known for outstanding customer service, fast turnaround, and nationwide reach.’

As part of this partnership, Furlong Flooring now offers the Polyflor Polysafe Wood fx collection, described as a sophisticated wood-effect safety vinyl range that delivers on style, performance, and safety.

‘Designed to meet the needs of modern residential and commercial environments, this heavy-duty sheet vinyl combines the timeless elegance of wood with robust, compliant safety features.’

Designed for modern living – with safety built in
Polysafe Wood fx offers 16 wood-effect designs including wide plank, rustic, and newly introduced parquet styles. The contemporary colour palette reportedly ranges from elegant greys to rich natural oaks, making it suitable for a wide range of interiors.

But this is more than a beautiful floor, says Furlong. ‘The product is engineered with virtually invisible aluminium oxide safety particles that are fully embedded throughout the wear layer—offering sustainable wet slip resistance and full HSE compliance without compromising the natural look of the wood. It achieves 36+ on the Pendulum Test, delivering reliable underfoot safety without carborundum.’

‘Strategic collaboration to serve the UK flooring market’
This partnership reportedly strengthens Furlong Flooring’s reputation as ‘the go-to distribution partner for high-quality flooring solutions. As the UK’s leading independent distributor, Furlong combines rapid delivery, exceptional service, and deep sector expertise to support retailers, contractors, and developers nationwide’.

‘We’re excited to be partnering with Polyflor – bringing together their expertise in stylish, safety-led manufacturing with our trusted, customer-focused distribution network,’ said Mike Symonds, managing director at Furlong Flooring. ‘This is a significant step forward for both companies and for the customers we serve across the UK.’

‘Elevate your interiors with confidence’
Whether for offices, homes, retail settings, or high-traffic environments, Polysafe Wood fx offers a smart solution where elegance meets practicality, and where safety and design walk hand in hand.
www.furlongflooring.com

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