ABINGDON Flooring’s appearance at the INDX National Flooring Show saw it showcase its expanded multi-category offer with the launch of new vinyl collections.
Says the company: ‘Renowned for its great value carpeting, Abingdon Flooring showed another side of its personality at this May’s INDX National Flooring Show with the launch of five new sheet vinyl flooring ranges under its rapidly growing Simply Smooth family of vinyl and laminate floors.
‘Showing these new ranges to visitors, along with a concept display to house them, the British manufacturer underlined its commitment to growth in the categories.’
Charlotte Coop, head of marketing, Abingdon Flooring picks up, ‘We received a great response to our new sheet vinyl ranges at INDX and are convinced in the potential these new ranges hold for retailers. Easy to fit, easy to look after, affordable and great to look at – what more could a customer want? We also showed a brand new display for these ranges alongside our existing LVT stand, the combination went down really well as the perfect home to make the most of these new ranges in store.’
With these new ranges Abingdon Flooring is giving homeowners a wide choice of cushion sheet floors that offer the ideal blend of quality and practicality with accessible pricing and a reputation for great value, says the company. ‘With the launch of Urban, Endurance, Comfort, Eternity and Infinity, Simply Smooth now has a sheet vinyl floor for every home and every budget.’
Continues the company: ‘Urban features eight wood and stone designs in plank, tiles and herringbone that are exceptionally well priced and the perfect entry into cushion vinyl flooring. For homes wanting a lasting floor that’s still exceptional value, then Endurance’s eight timeless wood and stone designs are ideal, with impressive scratch and stain-resistance in a practical floor that’s a great for kitchens and bathrooms.’
Adds the company, ‘Comfort has a compact foam backing for a quieter and more comfortable home. Its improved underfoot feel is matched to 11 wood and tile styles with a matt textured finish. With matching plank and herringbone decors, Comfort is an upscale, stylish and comfortable cushion vinyl floor that enhances the look and feel of homes.
‘Eternity lives up to its name giving homeowners a premium specification with the durability for use in the busiest of family homes. A tough and hardwearing wear layer makes it a lasting choice, while a PU lacquer makes it more resistant to staining and much easier to clean. ‘With a felt backing, nine modern wood and concrete looks improve comfort, cut down on noise and can be loose laid on top of old floors.
Infinity has the premium natural look of LVT in a compact sheet format for a floor that elevates interior style while still delivering value and practicality. With 12 exquisite plank and herringbone styles, Infinity’s ultra-matt finish and realistic texture ensure a floor that looks as good as it performs.’
Of course, no Abingdon Flooring show experience would be complete without some updates to its carpet collections and this year’s INDX was no different with the production version of Royal Sterling on display.
‘This 100% wool carpet is part of the Wilton Royal family and the perfect accompaniment to the popular Royal Windsor and Royal Sovereign collections,’ says the company. ‘Its herringbone loop-pile pattern is available in the same 12 colours as these popular ranges, letting homeowners add texture to different rooms while still creating a balanced look.’
Concludes Charlotte: ‘INDX is always a great couple of days catching up with retailers and buying groups, but this year was particularly special because of the launch of our Simply Smooth sheet vinyl ranges. We’re excited to start seeing these new collections on their brand-new display selling well in stores all over the country.’
01274 655694
sales@abingdonflooring.co.uk
www.abingdonflooring.co.uk
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