HERITAGE carpet brand Brintons, which describes itself as a global leader in designing and manufacturing exceptional carpets, says it’s delighted to launch its Self Expression Spring 2025 collection: Eterna.

Designed by senior designer, Elaine Traynor, Eterna is reportedly expertly crafted from a durable 80% wool and 20% nylon yarn blend and is suitable for commercial spaces.

Says the company: ‘Taking inspiration from the ever-changing features of nature, Eterna is designed to bring biophilic design to bedrooms, hallways, lounges and restaurants. Taking cues from the evolving landscape of Traynor’s own garden in Mayne, the collection reflects the cyclical beauty of nature. Each design captures the colour, texture and movement of the environment, with vibrant designs that capture the essence of the passing seasons.’

Senior designer Elaine Traynor comments: ‘Everything here feels like a painting – the vibrant colours of summer, the flourishing plants, the hum of insects, and even the stark beauty of winter’s harshness. My garden is my sanctuary, a constant source of purpose and joy throughout the year.’

Eterna consists of four distinct designs that express each season through dynamic pattern and vivid colour – from the optimistic freshness of spring and radiant warmth of summer to the golden hues of autumn and the serene stillness of winter.

In the words of Brintons:
Spring | Emergence – Evokes the feeling of fresh growth and damp earth with layers of dark, medium, and light greens, grounded by soft greys and hints of purple.
Summer | Bloom – A floral-inspired design that captures the warmth and brightness of summer, blending pinks and yellows with greys and an airy blue.
Autumn | Cellular – A captivating organic pattern inspired by the microscopic structures of wood, with earthy browns, golden hues, and deep teals that mirror autumn’s textured complexity.
Winter | Frost – A serene and elegant design featuring a cooler palette of icy blues, frosted greys, and soft creams—an homage to the quiet stillness and clarity of winter.

Continues Brintons: ‘Engineered from a durable 80% wool and 20% nylon yarn blend, Eterna combines luxury aesthetics with commercial-grade performance. This premium composition ensures exceptional durability, stain resistance, and longevity, essential qualities for high-traffic hospitality and commercial environments while maintaining the natural beauty and comfort of wool.

‘As the hospitality and commercial design sectors increasingly embrace biophilic principles, Eterna addresses the growing demand for interiors that promote wellbeing through nature connection. The collection is ideally suited for hotels, restaurants, corporate lounges, and residential hallways where creating an atmosphere of comfort and sophistication is paramount.’

The Eterna collection is available now through Brintons’ global network of dealers and design professionals.
www.brintons.co.uk