CAUSEWAY Carpets describes itself as the brand for independent retailers that want to stand out from the crowd.

Exclusively available through select independent retailers, Causeway Carpets is a name that’s been around since the ‘80s. Once manufacturing carpets in Blackburn, Lancashire, the company is now part of Lusotufo, a Portuguese ‘fibre-to-floor’ carpet manufacturer with a history dating back 90 years.

Says the company: ‘Now with a fresh brand identity that reflects the positioning of its quality wool and polyester ranges, Causeway Carpets is ready to establish itself as the carpet brand for independent retailers across the UK.’

Newly appointed commercial director, Richard Moore, explains: ‘As competition rages on, consolidation continues and distributors look to assert authority with white label products under their own brands, there’s no doubt that it’s becoming harder for the UK’s independent high street retailers to stand out. Sadly, many stores are now looking all too similar and this present problems for the retailer: how do you stop price comparisons and offer your customers exclusivity?

‘We believe Causeway Carpets can be the solution. Not only through our premium brand and appealing carpet ranges, but also because of our ownership by Lusotufo. One of the most respected carpet manufacturers in Europe and still family-owned, Lusotufo is committed to supporting the independent retailer through its Causeway Carpets brand.

‘Plus, as Causeway Carpets ranges are only available through select retailers, it helps to stop price comparisons and leads to a more desirable product. Lusotufo’s ‘fibre to floor’ philosophy also means you can trust in Causeway Carpets to uphold your hard earned reputation.’

Continues the company: ‘Fibre-to-floor sees control of every aspect of production for a consistent and high standard of end product to be enjoyed by homeowners. From dying and spinning to tufting and backing, everything is conducted by Lusotufo to ensure carpets are impeccable in every way across a wide range of price points.

‘On offer from the brand are exclusive ranges of wool and luxury polyester carpets in classic designs for modern living. Across the Endura, Natura and Luxura collections; textures and colours are refined and elegant with displays and wall units that elevate stores.’

01388 737622
sales@causewaycarpets.com
www.causewaycarpets.com