Richelieu Runners programme lets interior designers and homeowners design a bespoke stair or hallway runner

WHEN Belgian weaver Louis De Poortere transformed its Wilton rugs and carpet manufacturing programme, it did so with two things in mind, efficiency and flexibility. It says it knew the traditional quality of Wilton was something revered, but that today’s consumer wants more choice and less waiting.

Says the company: ‘With 144 colours always ‘ready to go’, Richelieu Runners bring the choice and speed your customers demand with the enduring quality and unmistakable craftmanship of wool-rich woven carpets.

‘Richelieu Runners come in several styles, the plain of Escalier, the bordered Classic and a range of abstract and geometric patterns. Every design can be chosen in any combination of the 144 colours for a bespoke runner that complements interior schemes beautifully.’

Louis De Poortere says it’s also made it simple to choose colours through its Mix & Match tool. Retailers and customers can use Mix & Match by visiting the website, www.louisdepoortere.be, experimenting with colour combinations before downloading their final selection.

Continues the company: ‘Mix and Match gives a smooth and hassle-free experience to consumers wanting to harness the quality of Wilton woven runners in their home.

Richelieu Runners are available in 60, 70, 90 and 120cm widths and a minimum length of 10m. In an 80% wool, 20% polyamide blend and a heavyweight woven cut-pile, they bring homes an enduring and luxurious runner.’

Sales director Alan Russell says, ‘Richelieu Runners take full advantage of the efficiency and flexibility of our Wilton programme to give retailers a unique, added-value service. Through Mix and Match, retailers can position themselves as experts in beautiful floor coverings by giving their customers a bespoke design service, safe in the knowledge of service and quality from a brand with a heritage dating back almost 100 years.’

info@depoorterelouis.com
www.louisdepoortere.com