WITH its modern reimagination of traditional tribal design, Berber is one of the many new styles found in the Ecorugs 2025 Collection from Louis De Poortere.

The traditional bi-coloured designs of Morocco’s Beni Ouarain tribe are the inspiration behind Berber, the latest addition to the Structures Collection of textured Ecorugs by Louis De Poortere.

Translating the ancient tribal patterns with a vibrant, contemporary palette, Berber reinterprets the hand-woven originals for today’s home, says the company, adding that the bold, high-contrast colour combinations, texture changes and simplistic patterning breathe new life into the rich heritage of the design.

‘The rug is available in eight sizes, ranging from 80cmx150cm up to an impressive 280cmx390cm, with a 240cm circular option. As part of Louis De Poortere’s Ecorugs collection, Berber is machine woven from 40% recycled PET (polyester). In fact, the whole rug is made from polyester – the backing and even the label are made from the material – so that it can be recycled through the Take Care programme.’

Alan Russell, sales director, says, ‘On the back of every Berber rug you’ll find a Take Care label with a QR code on. This is the way we get rugs back so we can put them directly into our reuse and recycling stream.

‘There’s no more hopeful disposal at the local tip or downcycling into lower grade goods, owners simply scan the label to arrange return to us for cleaning up and resale or recycling back into another Ecorug. While we still have a way to go, we hope one day every Ecorug sold will be made with old Ecorugs.’

Because of the all-polyester construction, Berber is also machine washable. Owners can place their Ecorug on a slow-spin cycle at 30deg C and hang dry to wash out dirt and stains and restore the vibrancy of colour and richness of texture in every design.

The rug comes in four colours combined with off-white: the gold of ERG, green Oasis, charcoal Caidal and terracotta Ksar.
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