WOOD for Life, the ‘clever technology’ from Quick-Step, reportedly ensures wood floors are protected to prevent dirt, spills and dust getting into the grain or joints.

Wood flooring has always been loved by homeowners, but for many considering wood for their home, concerns about care and long-term appearance cause extra worry. However, with Quick-Step wood floors you can put these worries to bed, says the company. ‘Selected floors in the Quick-Step wood collection feature Wood for Life that keeps them looking like new, even after years of use.’

Even with regular, appropriate cleaning, the build-up of dirt in the grain and joins of most wood flooring will leave stubborn traces over time. Developing a tell-tale black appearance, the floor continually looks dirty, even straight after cleaning, spoiling the experience of an otherwise beautiful natural floor. Stains too may form, and a once loved floor turns into an ongoing worry.

However, says the company, if you recommend Quick-Step wood flooring, you can assure your customers this no longer needs to be the case and with Wood for Life, a Quick-Step wood floor will stay looking just like new, even after years of use, and that’s a promise: Wood for Life is guaranteed.

Continues Quick-Step: ‘Wood for Life protects floors from life’s mess: dirty shoes, muddy paws, spills, dirt and dust are stopped from working their way into the grain and joints between planks so that the floor doesn’t suffer ugly build-up and a dirtying with age.

‘The unique coating covers every millimetre of the grain and joints, even in the deepest textures, repelling dirt and making Quick-Step wood easy to clean. When it comes to stains and scratches, the seven layers of protective lacquer are extremely durable, so that the floor stays beautiful for years to come.’

Niall Cassidy, UK retail sales manager, Unilin, says: ‘Wood for Life avoids the glossy look you sometimes get with lacquered floors. Its extra matt appearance looks just as natural as an oil but comes with the promise of a floor that’s scratch resistant, easy to care for and that holds onto its natural beauty. A Quick-Step wood floor with Wood for Life is guaranteed to stay looking good, no matter what life puts in its way.’

www.quick-step.co.uk