IN the competitive world of contract flooring, staying ahead of trends and offering innovative solutions can help differentiate your business. Custom-printed floor graphics – versatile vinyl graphics or bespoke printed flooring substrates from a specialist such as Big Art and Banners will transform ordinary floors into vibrant, branded, and functional spaces, says the company.

In its own words, it explains why integrating floor graphics can boost your appeal to commercial clients and enhance your service offerings:

An effective solution across all commercial environments
Contract flooring specialists working across diverse sectors such as hospitality, entertainment venues, sports facilities, museums, retail, and corporate spaces can greatly benefit from including self-adhesive floor graphics in their portfolio. These can be applied quickly and cheaply to existing flooring.

Bars and restaurants
Floor graphics offer unlimited creative options to create ambiance or reinforce branding. They can help showcase logos or unique visual elements, creating a striking environment for customers, enhancing their overall experience. They can also be changed to support marketing campaigns.

Museums and entertainment venues
Self-adhesive graphics are ideal for exhibitions, interactive displays, or thematic flooring. They can enhance wayfinding, reinforce exhibition themes, or create immersive visual effects, making navigation effortless and enjoyable.

Retail environments
Retail spaces commonly use floor graphics to direct customer traffic, highlight promotions, or help to delineate specific zones within a store. Bold graphics can dramatically boost customer engagement and drive sales.

Sports and leisure facilities
Floor graphics help mark boundaries, convey sponsor branding, or create vibrant, themed areas in gyms, stadiums, and leisure complexes.

Durability and performance for high-traffic areas
Contract flooring specialists need solutions that stand up to heavy use, and vinyl floor graphics are effective in meeting these needs.

One of the standout features of Big Art & Banners’ floor vinyls is their balance of performance and safety. The vinyl is scuff- and scratch-resistant, with a non-slip R10-rated textured surface, ensuring it meets UK indoor safety standards while withstanding daily foot traffic.

Whether you’re branding a retail environment, managing crowd flow at an exhibition, or creating a pop-up experience, these graphics are built to stay vibrant and functional until you choose to remove them.

They’re waterproof so can be wiped clean, making them a sustainable and hygienic choice for high-traffic environments like shops, hotels, restaurants, and corporate venues.

Tailored finishes and precision cuts
The versatility of vinyl floor graphics provides another compelling advantage. Contract flooring specialists can offer bespoke solutions to suit every client’s requirement, including intricate designs that can be cut to any shape. These are ideal for freshening up existing flooring if the client doesn’t want to re-lay.

Easy installation and removal
A major benefit of self-adhesive vinyl graphics is their ease of use, significantly simplifying installation and removal processes:

• Quick and easy application
  Installation is hassle-free, minimising disruption to daily operations. Simply position, peel, and apply to a clean, smooth surface.
• Easy to clean and maintain:
  Graphics are wipe-clean, ensuring they maintain their vibrant appearance without complicated maintenance procedures.
• Damage-free removal:
  When it’s time to refresh or remove, vinyl graphics can be lifted away cleanly without residue or damage to the underlying floor surface.
  
  Professional design and specification support
  If graphic design or technical specification seems daunting, Big Art and Banners’ dedicated team can assist at every stage:
  
• Design assistance:
  Experienced designers at Big Art and Banners can conceptualise, create, and refine graphics to precisely match your client’s branding and visual requirements. Our past partnerships with fit-out companies gives us the breadth of experience to create solutions that actually work onsite.
• Specification and compliance guidance:
  Our team advises on the most appropriate vinyl materials and finishes based on site-specific conditions, footfall expectations, and compliance requirements, ensuring every graphic solution is expertly tailored to each environment.
• Installation:
  We offer nationwide installation of any type of graphics, with experienced installers who are safe contractor approved and hold CSCS, IPAF and PASMA certification. We’re experienced in working alongside existing contractors to ensure your project runs smoothly.
  
  Diversify your offering, increase your competitive edge
  Incorporating bespoke floor graphics into your contract flooring services not only helps to broaden your service portfolio, but it also positions you as an innovator who can deliver any branded flooring options your clients may need.
  
  As well as self-adhesive options, you can also offer printed cushion flooring material, entrance mats or even outdoor pavement graphics – try us for any request you have been asked to supply!
  
  By partnering with specialists like Big Art and Banners, you gain instant access to expertise, high-quality materials, and comprehensive support. For more information on floor graphics, and to order self-adhesive graphics direct, visit:bigartandbanners.com/vinyl-graphics/floor-graphics-printing.html.
  info@bigartandbanners.com
  www.bigartandbanners.com