From our earliest days, we’ve set out to make textile flooring – carpets, rugs and runners – get as much attention and adulation as any other beloved interiors feature. Today we’re a multi-award-winning interiors brand using colour, pattern and texture to surprise, excite and delight. Explore our design-led, commercially rated textile flooring options for hotels, offices or restaurant projects, which range from sustainable natural fibres to hardwearing synthetic materials.

Driving Alternative: Inside the world of a British flooring original

WHEN Alternative Flooring launched more than 30 years ago, it was best known for its natural textures (sisal, seagrass and coir), bringing the warmth...

Velvet Ca-rPET: Alternative Flooring blends luxury and sustainability in new recycled collection

ALTERNATIVE Flooring says it continues to lead the way when it comes to combining sustainable...

Bringing the outdoors inside

ALTERNATIVE Flooring says it’s a great British brand built on the pillars of people, product...

Latest collection announced by Alternative Flooring

ALTERNATIVE Flooring says it’s delighted to introduce its latest collection, Anywhere Ca-rPET. Says the company:...

Product catalogue

Useful links