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Bringing the outdoors inside

ALTERNATIVE Flooring says it’s a great British brand built on the pillars of people, product and planet.
Says the company: ‘People are thoase who make alternative; products, quality craftsmanship and design at the brand’s core and planet, caring about giving back with what it calls smart sustainability. Through its pioneering partnership with Ecologi, Alternative aims to support tree planting and numerous global climate positive projects.

‘For Alternative it’s never just a carpet but design-led flooring that gets as much attention and adulation as any other interiors feature. This award-winning brand has exceptional carpets, rugs and runners, some in collaboration with leading designers, and manu-crafted from the finest quality wool, natural and faux fibres where texture, colour, and pattern surprise, excite and delight.’

Alternative Flooring’s sisal is grown predominantly in Tanzania and Madagascar and is harvested locally to produce the finest fibres for carpet weaving, it says.

‘Seasoned harvesters select long fibres to make the flooring, the longer the fibres, the fewer slubs and knots there are in the finished product. Once these high-quality fibres have been selected and dried, they’re baled and sent to Alternative Flooring’s expert weavers in India or China to be dyed, spun and woven.’

The company continues, ‘Sustainable sisal, is a strong versatile fibre which can be woven into numerous weaves in varying thicknesses, from classic and intricate designs such as herringbone and bouclé, to chunkier weaves such as bubble and basketweave. Intricate and softly tactile, Alternative Flooring’s latex-backed sisal offers cosy comfort underfoot while being one of the most hardwearing of all their natural plant fibre collections, making it suitable for most rooms within the home, including stairs.

‘Timeless and trend defying, sisal is available in an impressive range of colourways, from versatile natural tones through to rich browns and metallic sheens, allowing each shade to blend seamlessly in either a modern or traditional interior scheme. Available in 4m and a selection of 5m widths, sisal complements any size of home from compact apartments to expansive detached properties.’

Not only does sisal make the perfect natural carpet, says the company, it can also be used to create beautifully hardwearing rugs and runners too.

‘With the use of Alternative Flooring’s ‘Make Me A Rug and Runner’ design service, the perfect bespoke rug and/or runner can be crafted to exact requirements, with the choice of colourful borders to contrast with the natural tones of sisal.

‘Sustainable, durable and versatile, sisal is a brilliant allrounder, not forgetting it is also moth-resistant and anti-static too – making it the perfect choice for any home.’

The company continues: ‘With our commitment to Ecologi, Alternative Flooring ensures our products prioritise people and the environment. They’ve made it their mission to create carpets that reflect ethical values by utilising natural fibres from responsible sources wherever possible.’
Sisal Bouclé Brockton Carpet (1219) is £53.10 per sq m.
01264 335111

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