AMONG the croaking frogs, mallard ducks and pétanque of its showroom surroundings, Beauflor opened its doors at Flanders Flooring Days to show its latest trend-inspired collections for release in 2026, the refreshed Create digital design programme, and its path towards sustainability.

Over four busy days, visitors were also the first to get up to speed with product developments headed for UK shores. Revamps to two entry-level collections, Quintex and Tex-Style, caught the eye while style-hungry appetites will reportedly soon be satisfied with the imminent launch of Novo, a ‘stand-out range with a fresh design twist’.

Said Beauflor, ‘In the studio, Beauflor’s new look Create programme came to life with giant shapes adorned in brave and bold contemporary geometric designs. Exploring how Create brings unlimited potential to collaborate on amazing flooring designs, the installation bridged between the programme’s expansive design library and the capability for Beauflor to collaborate with customers and reimagine what’s possible.

‘Having introduced Twilight in 2024, this year’s FFD also saw Beauflor wow visitors with yet another significant step in its commitment to sustainable product innovation. Sharing the same attributes as Twilight, Traces is an exciting product concept that broadens the reach of its 100% bio-circular attributed PVC portfolio to both residential and contract use. Now, homeowners and specifiers alike can select a high-performance, high-style, sustainable solution that offer a 40% CO2 reduction compared to the Belgian manufacturer’s traditional vinyl flooring.’

Adds Beauflor, ‘Stepping into the Experience Room was an opportunity to play and see how Beauflor’s new designs develop with the changing light of environment and shift between night and day. Switching between rooms and Beauflor’s designs inspired by trends in home and influenced by the natural world, the immersive ‘in room’ experience delighted those who stepped inside.’

Chris Roberts, regional sales director for the brand, says: ‘It’s tempting to get lost in the digital technology and limitless creativity of our Create programme. But as our Experience Room shows, there’s beauty and variety in our conventional ranges. These affordable floors play their part in turning houses, apartments and studios into homes through design, quality and practicality.

‘It was a pleasure to show colleagues from the UK how Beauflor is a cushion vinyl brand that sits at both ends of the spectrum – equally adept at beautiful one-off designs that have an installation-like quality, as it is at producing quality loose lay cushion vinyl floors for social and affordable housing, all while working hard to reduce our impact on the environment through responsible material use and resource consumption, production practices, product innovation and longevity in use.’
www.beauflor.com