WHEN it comes to carpets of exceptional quality, there’s nothing to rival the traditional craftmanship of weaving, says Louis De Poortere.

As others leaned heavily in to the accessibility and ubiquity of tufting, Louis De Poortere says it stayed true to its soul and remains one of the very few manufacturers to still make its residential broadloom carpets this way. Crafting its Richelieu Family woven carpets at its factory in Belgium, the brand is reportedly an outlier in an industry of ‘me too’ brands and is said to command a unique position in the independent retail landscape.

Today, Louis De Poortere says its Richelieu Family collection represents the gains in efficiency that have come with this commitment to traditional craft. ‘Diverse, beautiful and with an enduring quality that sets it apart, the woven broadloom collection is a luxurious choice for the discerning homeowner.’

Says the company: ‘Across an impressive 144 standard colours, customers can choose from any of the collection’s six qualities which are also suitable for commercial use, including the exquisite and dense pile of Cardinal (11.5mm) and Prince (15.3mm) cut pile styles.

‘Alongside these and the other plain quality on offer, Richelieu Velours, comes three linear structured designs in Preference, Hermes and Dune. These showcase the true beauty and precision of Wilton weaving combining high and low loop, along with loop and cut pile.’

Continues the company: ‘Each Richelieu Family carpet is woven in Belgium from a wool-rich blend of 80% pure New Zealand wool and 20% polyamide. New Zealand wool is chosen for the exceptional richness and clarity of colour that brings every one of the 144 colour options to life.’

Alan Russell, sales director of Louis De Poortere, says, ‘The Richelieu Family collection offers exceptional quality and is a favourite among interior designers and affluent homeowners not only because of this, but also because of the extraordinary colour choice that it offers.

‘With many carpet ranges available in just a handful of colours, to have well over 100 on hand is a designer’s dream. With the Richelieu Family, finding just the right shade from standard is possible, but we also offer a bespoke colour matching service from just 10 linear metres in any Richelieu quality.’

The depth of the Richelieu Family broadloom range is captured in a folder that provides the ideal tool for interior designers and retailers looking to explore the creative potential of this one-of-a-kind broadloom carpet collection, says the company.

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www.louisdepoortere.com