IN what has become an annual milestone for the retail flooring industry, Louis De Poortere has released its top-selling rugs for 2025, says the company.
Louis De Poortere has released what it describes as its hotly anticipated list of its top 20 selling rugs of the year. The list sees old favourites mix it up with new introductions and reflects the diversity of the Belgian weaver’s Ecorugs collection.
At number one sits the ‘unmistakable Fading World (8383 Salt & Pepper), a classic Louis De Poortere design that blends traditional design with a vintage timeworn feel’. As Louis De Poortere sales director Alan Russell says, ‘This is stalwart of our line-up and also topped the list in 2024’.
Continues the company: ‘The next three spots are filled by the Mad Men series of abstract designs, again proving their status as homeowner favourites. The list also sees further styles from the Mad Men line, as well as Antiquarian and Atlantic Streaks. One of Antiquarian’s new 2025 designs, Tabriz in colour Atlantide has also made the cut, falling just outside the top 10 at number 11.
‘Sneaking into the top 10 is another new design, this time in the style of Berber (9653 Ksar), a striking style from the Structures collection that reimagines the timeless weaving techniques of the Beni Ouarain tribe of Morrocco. Two other new styles for 2025 also make it to the top 20 with Fading World (9672 Milk Curry) and Virgin Land (9654 Mercury).’
‘The top 20 list gives a fascinating insight into what makes UK homeowners tick and seeing new styles make an appearance goes to show our new product development taps into this psyche,’ continues Alan. ‘We’re looking forward to seeing if there’s a new number one this year and whether our 2026 products prove to be just as popular as those released in 2025.’
Adds the company: ‘The Louis De Poortere Ecorugs collection is now made with 40% recycled polyester and can be reclaimed or recycled through Louis De Poortere’s Take Care programme. Louis De Poortere has doubled the amount of recycled polyester used in its Ecorugs since 2024, when the collection featured 20%.
‘For this year, the Belgian company expects to increase this again, with all new Ecorugs made from 70% recycled polyester. It also plans for the entire Ecorugs collection to be outdoor-ready.’
info@depoorterelouis.com
www.louisdepoortere.com
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