EUROPEAN flooring manufacturer, BerryAlloc, has opened its first high-end showroom and studio at London’s Business Design Centre.
In Islington’s Business Design Centre, BerryAlloc’s first UK showroom and studio space is now open bringing the brand’s flooring to London’s trade, architecture, and design communities.
Says the company: ‘The showroom is a home to BerryAlloc’s best technologies and latest collections from across its high pressure floors, parquet, laminate, vinyl planks and tiles, and wall panels products. From the world’s strongest floors to DreamClick enabled Pure luxury vinyl tiles, Les Iconics engineered wood and Ocean+ water-resistant laminate; it’s a formidable range made for today’s homes and businesses.’
Scott Arundell, sales director UK, says of the new showroom: ‘We’ve established a strong retail network that has made BerryAlloc a presence in almost every town across the UK. With this solid base and a growing brand reputation, we feel now is the time to support our trade and commercial customers through a London showroom, which roots us firmly in the UK. Our new space within the Business Design Centre puts us in close connection with London’s architecture and design community and provides a space that can be utilised by trade customers.’
The company concludes: ‘The showroom provides the ideal location to show best-selling ranges and technologies to trade customers without overseas travel to the company’s Belgium headquarters. Its central London location will also help BerryAlloc to establish firm links in the commercial and project markets – identified as an area of growth opportunity.’
The new BerryAlloc showroom can be found at: Unit 232, Business Design Centre, 52 Upper Street, London
N1 0QH
www.berryalloc.com
