PARKSIDE and Strata Tiles are aligning to become sister brands, as the two tile specification companies look to become the market leader in the commercial tile market by 2025.
Say the brands: ‘With complimentary approaches to tile specifications, Parkside and Strata Tiles are known for excellence in service, wide-ranging product offer, and the expertise of specification consultants. With a goal to grow share and become the market leader in the commercial tile market, Parkside and Strata Tiles are now aligning to provide architects, designers, specifiers, and contractors with a total tile solution.
‘By sharing expertise and technical solutions, specification consultants from both brands can offer the complete range of tiles, ancillary products, and associated services from either company.’ Parkside and Strata Tiles managing director Dan Little explains: ‘Both companies enjoy a reputation for delivering designers, specifiers, and contractors tile specifications that exceed expectation. Each business also has a clear strategy – Parkside focused on architectural design and Strata Tiles on technical solutions – but they share many similarities, including a sustainability pledge with a commitment to become fully net carbon neutral in 2022.
‘By combining these areas of expertise, our specification consultants are now able to provide a product and service offer that forms a total tile solution for any residential, commercial, or infrastructure project. We believe that by closely aligning these brands, we improve service to our customers and will strengthen our position in the market.’
As total tile solution providers, Parkside and Strata Tiles have what they describe as a complete tile range including specialist outdoor, slip-resistant, and antibacterial collections, more than 40 tiles ‘with more than 40% recycled content, natural and composite stone, grouts, adhesives, profiles and joints, pedestals, and anything else needed to achieve a first-class tile specification from a single source’.
The company concludes: ‘Along with specialist services such as waterjet cutting, digital printing, bespoke product sourcing and manufacturing, design guidance, planning and more; Parkside and Strata Tiles are leading with an approach to total tile specifications that can help architects, designers, specifiers, and contractors deliver thoughtful solutions.’