NEXT year marks a significant milestone for Egger: the company will celebrate 30 years of laminate flooring production, underscoring three decades of high-quality innovation, sustainability, and product development.
As one of the world’s leading German manufacturers of wood-based materials, Egger continues to shape the flooring industry with forward-looking collections designed to meet both residential and
commercial demands.
‘We had a brand new collection launching in early 2025,’ says Scott Wolters, sales director for building and flooring products at Egger UK. ‘As a leading manufacturer, we’re consistently introducing new décors, new surface structures, and now, with AquaDura, we’re delivering a genuine hybrid solution that combines durability, water-resistance, and sustainability. It’s been developed specifically for high-traffic commercial environments such as hotels, restaurants,
and retail, and it’s a sustainable alternative to products containing PVC.’
AquaDura: a next-generation hybrid
Egger’s new AquaDura flooring sits at the heart of the launch. Combining water resistance, high durability, and recyclability, it answers the market’s increasing need for robust flooring that can also tick the sustainability box.
‘Over the past 10 years PVC products have grown massively in the sector,’ Scott explains, ‘but they aren’t the answer to everything, especially when it comes to recycling. AquaDura deals with those issues directly. It’s a stable product that simplifies subfloor preparation, offers excellent recycling potential, and performs consistently in challenging spaces.’
The reception to AquaDura has been strong, with Egger working closely alongside distribution partners and commercial clients to bring the product to market. ‘Collaboration has always been
key for us,’ Scott continues. ‘We make a point of listening to our partners and fitters so we can respond with products that make their work easier and add real value.’
Harrogate: the perfect launch
Egger chose The Flooring Show in Harrogate as the official UK launchpad for AquaDura and the wider collection.
‘It’s currently the only real dedicated flooring show in the UK,’ says Scott. ‘All the big brands are here, so it’s the best opportunity for us to showcase new products. It gives us the chance to meet
new distribution partners, connect with existing ones, and speak directly to retailers and floor fitters. Every year we participate because the show is incredibly interactive and one of the most effective ways of promoting brand awareness.’
People power sets Egger apart
While technology and innovation are vital, Scott believes it’s Egger’s people and customer focus that differentiate it most strongly from competitors. ‘Some competitors have a single representative covering the entire UK. We have seven people dedicated to the UK and Ireland,
plus a six-strong customer service team in our head office. Altogether, 13 specialists are focused solely on delivering service and support to our customers here. That collective experience, over 60 years in flooring across the team, gives us a huge advantage. It’s not just about selling a
product; it’s about being present and adding value to our customers every step of the way.’
Behind the UK operations, Egger’s headquarters in Germany play a critical role, with a dedicated product management team constantly developing innovations and driving efficiency. ‘As a German manufacturer, we pride ourselves on quality and efficiency,’ Scott says.
‘That reputation underpins everything we deliver to the UK market.

Looking ahead: a broader, stronger collection
Egger’s 2025 collection will span around 250 different products, covering not just AquaDura but also a wide range of laminate options. A refreshed distribution strategy rolled out over the last 12 months strengthens links with independent retailers and contractors, ensuring high-quality products are supported with reliable supply and service.
‘Our main focus is to continue developing the Egger brand across residential and commercial markets,’ Scott explains. ‘Commercial specification is a big opportunity for us and we’re investing
in facilities like Egger London to support architects and designers more directly.’
Sustainability at the core
Sustainability is central to Egger’s philosophy, embodied in its ‘MORE FROM WOOD’ principle. The company has a published Net Zero 2050 strategy, and its production cycle is designed to be
fully circular. Egger directly owns Egger Timberpak, a subsidiary specialising in recycling wood back into panel production.
‘We’re not just using wood more efficiently,’ Scott says, ‘we’re making sure we get the absolute maximum from every resource. That’s how we build products that are not only high quality but
genuinely sustainable.’
A global manufacturer with local expertise
Egger remains a family-owned company, with 22 manufacturing plants worldwide, spanning Europe to South America. The company’s portfolio extends well beyond flooring to include decorative furniture products and building materials, but flooring remains one of its most dynamic
divisions.
Scott himself has been with Egger for 12 years, starting as national sales manager for flooring before taking on international responsibilities. Between 2018-2022, he led a project to launch Egger’s flooring products in the US and Canada, working out of the company’s factory in Lexington, North Carolina.
‘It was a huge learning experience,’ he reflects. ‘Understanding how business is done in other cultures and how you have to adapt your approach to different markets is knowledge you can carry everywhere. It was only ever meant as a three-year project, but it gave me
invaluable global insight.’
Before Egger, Scott worked in the housebuilding sector for Moores Kitchens, spent 10 years there, and then moved to Gerflor for two years. Returning to the UK in 2022, he took up his current position as sales director for building and flooring products, a role expanded in mid-2024
to encompass full responsibility for the flooring division.
The road ahead
With a 30th anniversary celebration, a major new product launch, and a sharpened distribution strategy, Egger is setting itself up for a strong year ahead.
‘The priority now is to continue building the brand,’ Scott concludes. ‘We’re proud of our German engineering, our investment in people, and our sustainable cycle of production. When you put it all together, that’s what makes Egger stand out, not just in laminate, but in the future
of hybrid flooring too.