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Making a great first impression with bespoke entrance flooring

An effective entrance flooring system improves safety and reduces cleaning costs but can also form part of the interior flooring design scheme and support the customer’s brand identity. Chris Rand looks at the options and the factors to consider when recommending a system.

FOR almost any building, from offices, hotels and, retail stores to schools, hospitals, and public buildings, ensuring a good first impression is essential and this all starts with the entrance. That is why it is important to choose an entrance flooring system carefully and consider it as part of the overall interior flooring scheme, rather than simply as a primarily functional product.

The entrance flooring system has an important role to play in preventing dirt and moisture entering the building. As slips are often caused by water or contamination on the floor, this is essential for improving safety. The Health and Safety Executive (HSE) reports that slips and trips account for about a third of major injuries at work and approximately 50% of injuries to members of the public in buildings with public access. Entrance flooring can also reduce cleaning and maintenance costs by protecting the flooring in the rest of the building.

Putting the performance credentials of entrance flooring systems aside, there are a range of design options available to allow customisation and coordination with the interior scheme. In fact, thanks to digital technology, there are entrance flooring systems available that allow contractors to have bespoke designs and logos printed onto the surface easily, such as Coral Logo, Forbo’s bespoke, textile entrance flooring system. This allows businesses to make a clear impression with their brand identity, which is ideal for retail stores and hotels.

Also, where a custom flooring design is being implemented across the reception area or ground floor, this allows the concept to be extended to the entrance flooring. Alternatively, it can be used to assist with wayfinding by clearly identifying the name or area of the building
While bespoke logos and designs can be printed onto textile entrance flooring systems, rigid entrance flooring systems can also be customised: the colour and material of the scraper bar, as well as the colour of the wiper strip inserts can be selected to create distinctive combinations. For example, Forbo’s Nuway Tuftiguard system is available with anodised aluminium scraper bars in silver, black, gold, sand, bronze, and the wiper strip inserts are available in grey, charcoal, scarlet, ocean blue, and willow green, as well as plain rubber. This means the possibilities are endless when it comes to developing bespoke entrance flooring designs.

In addition, there are also options such as bamboo that provide a different look for the flooring, as well as a more sustainable option for the increasing number of customers who are making environmentally conscious choices a priority. Indeed, bamboo is one of the fastest growing plants in the world, making it a rapidly renewable material, and offering an extremely robust and reliable option.


Entrance flooring has always had an important role in the safety and cleanliness of the building and the longevity of the other interior floor finishes. With the wide range of design options now available, contractors are able to offer their customers bespoke and fully integrated flooring schemes that still achieve the functional requirements.

To find out more about the Forbo range of entrance flooring systems visit
www.forbo-flooring.co.uk/nuway

Chris Rand is senior marketing executive at Forbo Flooring Systems

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