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LeoLine goes premium in Harrogate

LEOLINE says it showed how it’s shaking up the cushion vinyl sector at The Flooring Show, as it revealed its new premium display.

Says the company: ‘Since relaunching with a vision to make cushion vinyl the contemporary and savvy way to create the floor people want, LeoLine has been focused on reigniting its existing retail network. But as its appearance at The Flooring Show underlined, this is just the beginning for the new look LeoLine.

‘The brand showed its new premium display that not only gives cushion vinyl a more aspirational perspective, but that also brings retailers improved service and experience.’

LeoLine continues: ‘The new stand gives a better shopping experience than previous LeoLine displays and places more focus on the design and quality of LeoLine collections. The smart black finish, built-in LED lighting and swatch displays that appear to float, are all cues that LeoLine is a floor that’s not only good value, but which can also bring on-trend and classic designs, and authentic natural looks.

‘Retailers that signed up for the display during The Flooring Show will also be the first of LeoLine’s premium retailer network when the new units are ready for stores.’

Stuart Reeves, sales director UK – sheet vinyl, Unilin Flooring UK & Ireland, explains: ‘We’ve updated our stand over the years with new graphics, but this is an entirely different construction and style of unit that shares more in common with luxury vinyl and carpet displays. It’s intended to lift LeoLine away from the perception that it’s a floor chosen because of price.

‘As part of that, we want retailers to think differently about the floor and so our premium stand comes with added value – the first for range updates, exclusive promotions and regular visits from a dedicated brand manager to name some.’

The company concludes: ‘The premium display also comes with an enhanced website listing as the first result for Find a Retailer searches within a 20km radius of the store. After its preview at The Flooring Show, LeoLine is now making a series of further improvements to the premium display before releasing final production versions in 2024.’
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