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Master Installers ‘benefit from masterful marketing’

THE Quick-Step website reportedly receives more than 1,000 visits a month to its Find an Installer search and there’s only one way you can get in on the action, by becoming a Quick-Step Master Installer at the Academy for Excellence in Flooring.  

Through sustained and consistent Google advertising, social media, and public relations campaigns, Quick-Step says it constantly drives traffic to its website, targeting considerers and purchasers at all stages of their research journey. The activity is reportedly important in raising the profile of the Master Installer network and provides a regular stream of enquiries for professionals across the country. 

A listing on the Quick-Step website, which features more than 1,000 visits a month to its Find an Installer search, is just one of the benefits of training at the academy and becoming a registered Quick-Step Master Installer. Alongside, qualified Master Installers enjoy free and fast technical support and access to a lifetime warranty on workmanship. There is also a range of high-quality Master Installer branded clothing to purchase. 

Every qualified Master Installer will also receive a full set of swatches (laminate or LVT depending on the course) and a Master Installer vehicle sticker. A document wallet is also provided which contains pen, pencil, quotation pad and lifetime installation warranty forms; all branded to highlight membership of this first-class and exclusive programme. 

Lee Thompson from the academy, says; ‘Every homeowner wants to know they’re selecting a trusted professional for the fitting of their floor and after three days of intensive learning and development, the Master Installer badge is proof of that. The marketing activity from Quick-Step, as well as the package that every Master Installer receives on successful completion, are just extra reasons to choose the Academy for Excellence in Flooring for your career growth.’  

The Master Installer programme is available for wood and laminate and LVT floors. The pass or fail courses cover practical, technical, and theory knowledge to ensure the programme represents the industry’s most highly skilled installers.    

Master Installer and Foundation level courses are held regularly at the academy’s new state-of-the-art training centre in Knowsley, Liverpool.   


IMAGE: Quick-Step says it constantly drives traffic to its website

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