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Beauflor reimagines experiences at HIX

OWING to its new London home at the Business Design Centre, vinyl flooring manufacturer, Beauflor welcomed visitors at its first open house event during HIX, the hotel design show.

Designers attending HIX had an opportunity to walk in and discover Beauflor’s range of commercial flooring solutions, including the Create range of customisable floors. Says the company: ‘With the ability to reflect, identity and to play a part in interiors that build memorable experiences, Create is for any hotel or hospitality venue looking to create a lasting impression. From library patterns in branded palettes to immersive graphics, Create is unique to Beauflor.’

The showroom is also home to Beauflor Pro, the brand’s collection of commercial vinyl floors available from stock. Continues the company: ‘Beauflor Pro provides a core collection of 11 ranges with fast access to standard designs in multiple widths up to 4m. With natural wood, stone and architectural looks across specifications for commercial use, Beauflor Pro delivers high-quality vinyl flooring made in Europe’.

The company adds: ‘Through a well-established retail network covering the entire UK, Beauflor is one of the country’s leading vinyl flooring brands. Providing high-quality vinyl floors to the domestic market through Beauflor Home, the manufacturer has become a favourite for retailers and consumers and is focused on growth in the commercial market. The opening of its first London showroom at the Business Design Centre puts it at the centre of the commercial design community and supports growth plans.’

Chris Roberts, national key account manager at Beauflor, says: ‘We’re delighted to be taking part in HIX as it gives us the chance to build new relationships with hotel and hospitality’s best designers. With Create we’ve something unique and which gives designers a fresh way to imagine the experiences they create. The digital technology is incredibly flexible and can adapt to almost any design imaginable. We’re looking forward to showing it off throughout HIX.’

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