BERRYALLOC exhibited at KBB Birmingham 2022, revealing its Wall&Water concept to visitors at Europe’s kitchen, bathroom, and bedroom event.
BerryAlloc joined distributor International Decorative Surfaces (IDS) to unveil Wall&Water at KBB Birmingham 2022, as well as to show recent updates to its HPF, Ocean+, Chateau, and DreamClick flooring collections.
The event attracted visitors from across the country, many visiting the brand’s show truck as they looked for inspirational products for kitchen, bathroom, and bedroom projects.
Scott Arundell, sales director, says: ‘We joined IDS for the launch of Wall&Water that brings a tiled look in no time at all.
‘The smart, time-saving system has 10 designs in seven sizes that can be quickly installed in bathrooms, onto a wooden framework or glued onto solid walls. The response the collection received was really pleasing and we’re looking forward to delivering it to market with IDS.’
The show was also an opportunity to show KBB visitors that BerryAlloc has a range of floors for kitchen, bathroom, and bedroom use. ‘Innovations such as the water-resistant Ocean+ laminate and DreamClick – a rigid vinyl flooring that’s quiet and easy to install – housed in the brand’s show truck, demonstrated a range of flooring that’s unmatched in today’s market.’
Concludes the company: ‘Attendance at KBB was part of BerryAlloc’s fast growth strategy for the UK as the Belgian company looks to expand its retail network and build specification relationships across the country.’