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BerryAlloc marks its intentions at show

SHOWCASING its roster of LVT, laminate, HPF, and wood floors, BerryAlloc says it had a hugely successful three days at The Flooring Show.

With the Flooring Innovation Award (FIA) winning Ocean+ water-resistant laminate, the super-wide and extra-long planks of Grand Majestic, DreamClick equipped Pure and Style LVT, and the Les Essentiels and Les Exclusifs parquet collections; BerryAlloc’s stand at this year’s show was one not to be missed, says the company.

It continues: ‘Showing innovations designed to make flooring easier to install, easier to maintain, longer lasting and more beautiful, along with clever displays and point-of-sale, BerryAlloc demonstrated to visiting retailers that it is a brand with big intentions in the UK market.’

Scott Arundell, sales director UK, says: ‘After its extended break and with most of us spending a huge amount of time within the same few walls over the last 18 or so months, The Flooring Show was one of the first opportunities for us to demonstrate our impressive and innovative product portfolio to a large audience. It was great to welcome so many people onto our stand.

‘We’ve big plans for developing our presence in the UK and making BerryAlloc the ‘go to’ flooring brand for homeowners looking for quality products that are fairly priced – improving our retailer network is where this starts.

‘The Flooring Show provided a chance to talk people through collections and how our displays and merchandising are geared up to maximise return. It’s an exciting time for the brand and we’re looking forward to seeing BerryAlloc floors in more stores right across the country.’

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